Franchise Focus
Serving up success
The Wok&Go franchise is rapidly expanding INVESTMENT LEVEL: £115,000-£150,000
their network of corporate stores and franchises, the Wok&Go brand is going from strength to strength. A passion for excellent customer
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service and great tasting, healthy food has seen Wok&Go develop into one of the leading noodle bar chains in the UK. “Our unique, brand-led, fusion food chain, blending the best of Thai, Malaysian, Indonesian, Chinese and Japanese cuisine, lends itself perfectly to franchising here and internationally,” says Des Pheby, managing director. Since the successful launch of the
brand into the Middle East, Wok&Go are seeing a great deal of interest overseas and are actively looking for opportunities to launch in Africa, India, Europe and the US. Wok&Go now have 15 stores in the
UK, having recently opened two in Cambridge and Brighton. They have also announced the signing of an investment group, which plans to open 16 new sites nationwide in the next 18 months. Des says: “We are very happy that
there continues to be an interest from investors to commit to what is a significant investment and a huge vote of confidence in the Wok&Go brand. We see franchising as integral to our future expansion plans and are confident that this is just one of many deals we will be announcing over the coming year.”
ith 15 stores currently open in the UK and the Middle East, and plans to further expand
Wok&Go have franchisees of all ages
and from varied career backgrounds. In fact, few franchisees come from the catering sector – a clear indication that a Wok&Go franchise is a popular choice for those wishing to take a new and interesting career path.
including cooking in Wok&Go’s unique Asian fusion style, ingredient selection and preparation, dealing with the public and delivering excellent customer service. Wok&Go’s dedication to innovation
“The strong team working behind the scenes at head office provide all the support needed to make the journey – from signing up to seeing a healthy profit – as smooth as possible”
Wok&Go are dedicated to helping
franchisees make their business a success. The strong team working behind the scenes at head office provide all the support needed to make the journey – from signing up to seeing a healthy profit – as smooth as possible. Ongoing support includes marketing,
HR and recruitment, locating the perfect site, procuring top quality equipment and a tried-and-tested launch programme to get the business off to a flying start. In addition to the ongoing support,
franchisees also receive a robust four-week franchisee training course
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in online marketing and digital technology has strengthened the brand. “We like to give our valued customers a unique experience when visiting any of our Wok&Go stores and the successful launches of our social media pages, new website, innovative mobile app and pod system gives them the same unique experience online and on mobile,” comments Timeem Taleifeh, marketing manager. As the business continues to grow,
opportunities to become a multi-unit owner have also increased. A number of existing Wok&Go franchisees have chosen to take on additional units, applying the knowledge and skills they have accumulated to grow their businesses. The cost of becoming a Wok&Go franchisee ranges from £115,000-£150,000 and they have a range of financial plans to suit different budgets. Des concludes: “There are fantastic deals to be had this year. A Wok&Go franchise is too good an opportunity to be missed.” n
WOK&GO WOK & GO
WEBSITE:
www.wokandgo.co.uk EMAIL:
des@wokandgo.co.uk PHONE: 01244 376 310 CLASSIFICATION: Food retail
Investment: £100k-£200k
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