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John Lewis Partnership plc Sustainability Review 2014


31 Living well


We take our responsibilities as a leading retailer seriously. We’re tackling issues like poor diet, making nutritional improvements to our range and supporting healthier lifestyles.


KEY FACTS Sales of ‘LOVE life you count’ ready meals


+30% SPECIAL DIETS AND LIFESTYLES Our commitment


At Waitrose, we believe that all supermarkets have a role to play in helping to tackle societal problems associated with poor diet and lifestyle, such as obesity and diabetes. As part of our Waitrose Way commitments, we also believe that eating and living well should be enjoyable. We aim to make our good food even better with careful selection of ingredients to create healthier alternatives where possible, and by providing a wide range of delicious and nutritious choices to inspire our customers to eat more healthily.


Waitrose has launched six easy to use ‘shopping lists’ to help customers with special diets or who have lifestyle changes that require alternative dietary requirements.


We have signed up to a number of food pledges under the Government Responsibility Deal to help support improvements in public health. These include calorie reduction, promoting fruit and vegetable intake, salt targets, out-of-home calorie labelling and front-of-pack labelling. Our progress will be reported publicly via the Department of Health website in April 2014.


Improving our range


In addition, and in line with our nutrition strategy, we are committed to making continuous improvements across our range. This year, our focus – through new product development – has been on our ready meals.


We refreshed the look and feel of LOVE Life You Count for January 2014 – with so many people actively managing their weight, this range is particularly important, and this year, showed a 30% growth in sales.


Supporting healthier lifestyles


Our goal is to help our customers make the best choices they can to improve the nutritional value of their shopping basket. Our ‘ask the nutritionist’ service on Waitrose. com is available for customers who have a specific nutrition or diet question or who simply need some advice on eating a healthier diet. We reach out to customers through Waitrose Weekend, Waitrose Kitchen and through our Waitrose TV health channel with hints, tips and inspiration for adopting a healthier and happier lifestyle.


This year, we launched six easy to use ‘shopping lists’ to help customers managing special nutritional needs, from diabetic, gluten-free and low-cholesterol diets to those who are vegetarian, pregnant, or seeking balanced nutrition in later years. These are available as tear-off shopping lists from our welcome desks in branch or to download.


Find out more... Waitrose health and nutrition pages


“Our drive for nutritional improvements is helped by strong relationships with suppliers. When added together, it is the small, incremental changes that can really make a difference to our customers in the long term.”


Moira Howie, Nutrition Manager, Waitrose


We have achieved: SATURATED FAT REDUCTION


-10%


A 10% saturated fat reduction across 18 vegetable accompaniment dishes within the ready-meal category


CALORIE CONTENT -19%


A 19% reduction in the calorie content of our Italian ready meals


AVERAGE CALORIE REDUCTION -15%


A 15% average calorie reduction in 51 chilled soups


REDUCTION IN SATURATED FAT -27%


A 27% reduction in saturated fat across 24 ready meal lines


THE JOHN LEWIS PARTNERSHIP


OUR PRODUCTS AND SUPPLIERS


OUR CUSTOMERS


OUR ENVIRONMENT


OUR COMMUNITIES


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