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John Lewis Partnership plc Sustainability Review 2014

25 Supporting home-grown industry

With increasing attention on supply chain practice, local sourcing and traceability, supporting industries close to home is central to our approach. At both Waitrose and John Lewis, we run programmes that make the most of UK supply.

KEY FACTS Waitrose British farmers and growers

2,400+ 200

Achieved Waitrose – UK sites that make John Lewis products

‘Championing British’ Waitrose has long been committed to supporting British farmers and growers and we believe that home-grown food and drink is among the best in the world. Our fresh beef, pork, chicken, hen eggs and milk are 100% British – an example of how we champion UK-produced food and drink all year round.


At John Lewis, in support of UK manufacturing, we will increase the sales of UK-made products by 15% based on a 2011/2012 baseline by year-end 2015/16.

Not achieved Ongoing

With the opening of a new frozen beef production site in Yorkshire, Waitrose can now claim one of the shortest supply chains for beef of any UK supermarket. The dedicated, state-of-the-art operation is fully integrated, so that the entire beef production process is managed by one supplier – Dovecote Park – from cattle right through to the consumer packaging that is directly distributed to Waitrose.


The best of seasonal British food was promoted this year by our newly appointed brand ambassador, Alan Titchmarsh. Among other promotions, Alan highlighted the 50 varieties of British apples through a multi-channel marketing campaign.

Waitrose was one of the lead supporters for Open Farm Sunday this year. For the fifth year we opened up our own farm – Leckford in Hampshire – to help reconnect the general public with British farming. Leckford’s new farm shop showcases the wide variety of food produced on the estate and from producers in the local area.

Waitrose supports British farmers through the Waitrose Farming Partnership – the umbrella under which all our farmer-focussed initiatives fall.

The Waitrose Farming Partnership also continued in its efforts to research UK- grown alternatives to global commodity plant proteins for animal feed, in order to help reduce farmers’ reliance on overseas sources. Feed trials are currently underway to evaluate their suitability.

John Lewis – ‘Made in UK’

At John Lewis, our target is that by the end of 2015/16, in support of UK manufacturing, we will increase the sales of UK-made products by 15% based on a 2011/2012 baseline. Sales of UK-made products increased this year by 5% and by 12% against the 2011/12 baseline.

We began working with StartUp Britain in 2012 to launch PitchUp, the first in a series of events designed to offer British start-ups a unique opportunity to pitch their products to John Lewis buyers and receive mentoring to help refine their products and services for market. To date, John Lewis’s PitchUp events have attracted more than 1,000 applications and resulted in 37 finalists.

“ Getting an opportunity to pitch to a retailer like John Lewis is incredible for any small business, and will give them a real insight into what they need to do to prepare their business for scaling up.”

Emma Jones, Co-founder, StartUp Britain

Two recent successes from these PitchUp events in 2013 are Jollie’s Socks, where for every pair of socks sold, a pair of socks is donated to a local homeless shelter, and the Toddle Bike, which helps toddlers gain the balance needed to walk. The StartUp Britain campaign is backed by Government, but operates as a fully private sector-supported venture. Its role is to inspire, accelerate and celebrate entrepreneurship.






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