This page contains a Flash digital edition of a book.
Out and About Dalziel and Pow Paris Kids


Santiago, Chile


4


A Colour Explosion


Dalziel and Pow gets involved in the development of a children’s department of a new store in Santiago, Chile.


With a brief to take an uninspiring space and create a modern, best in class department, Dalziel and Pow was given the opportunity to create an urban, playful store in which customers large and small can interact with the surroundings. The concept created for the store is one


of an adventure, with inspiration taken from the fun of childhood activities and imagination. Camping, treehouses, fun at the fair, skateboarding, beach holidays and hide­and­seek all play their part in the store’s playful architecture, where the concept of visual merchandising is transformed into the creation of sets resembling miniature houses and ‘deconstructed play areas’. The department is separated into various areas for fashion, toys, footwear, nursery and accessories, with each space being afforded its own unique aesthetic personality. There is a playful connection between


the different fashion areas, with genders and ages joined by oversized doors and


54


keyholes. There are a number of unique items of furniture in the store, which compliment the quirky colour pallet used. For example, a table made of skateboards sits in the boy’s section, whilst a caravan concept is there to keep the girl’s area looking exciting. The piece de resistance in the store is


the toys section, which sits at the heart of the space, and is inspired by a ‘toy factory wonderland’. Here, toys are displayed on freestanding six­metre high industrial framework, making full use of the height of the space. A mezzanine platform for visual merchandising surrounds the space, providing a 360° view of the products on display. It is hoped that this will evoke a sense of being a small child in a big toy factory. Dalziel and Pow believe that they have


created a truly unique retail space that delivers an incredible experience for children of all ages. This special department and is now Santiago’s largest toy store.


Contact


Dalziel and Pow T: +44(0) 20 7837 7117 www.dalziel­pow.com


www.a1retailmagazine.com


A1


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84