Out and About KVB Design freistil Showroom Germany
A SHOW-STOPPING SHOWROOM
KVB Design helps to create an innovative showroom concept for the new and exciting freistil range of furniture.
Rolf Benz has recently commissioned KVB Design to create a retail idea that reflects their corporate identity and provides the ideal platform for the launch of the new freistil brand. The team liaised with Rolf Benz to develop a showroom brief that suited the premium brand, whilst developing a vibrant new atmosphere to appeal to the younger audience that freistil attracts. The showroom has been split into
different retail areas, separated by a central ‘catwalk’ with ceiling rafts above. This walkway structure plays a huge role in the design concept, helping to enhance the customer experience by creating more of a dramatic visual. This structure is designed so that it can suit a number of varied store layouts. One of the key ideas for the space was
for it to be a different kind of experience to other furniture showrooms. The central walkway offers this unique look, bringing the showroom a sense of the fashion world that gives the product portfolio a fresh and vibrant appearance. The walkway, ceiling raft and individual
product areas all work together to create a flowing space that is intimate and invigorated. Light plays a huge role in the
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design, with directional spot lighting and a distinctive colour palette helping to subtly guide shoppers through and into the retail space.
A central aspect of the design features
a timber slatted box construction that defines the retail space. This includes meeting tables, a kitchen and a café style area that suits the overall showroom theme perfectly. “Working together with KVB Design on
building an innovative and inspiring “home base” for our new brand freistil was a very creative and professional process,” explains Andreas Lechner, Director of Communications ROLF BENZ AG & Co. “The team from KVB Design came up with a showroom concept that brought our brand values to life and created the perfect space for our customers to get the full product and brand experience”.
Contact
KVB Design T: +44 (0) 1491 598281
www.kvbdesign.co.uk
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