Last year Momentum Instore entered an exciting new phase in its 35year history when its longstanding Managing Director, Rob Gleave, and Sales and Marketing Director, Steph Gleave, purchased the company from McCann Worldgroup. Rob joined Momentum Instore over 30 years ago and it’s safe to say he knows both the business and the retail marketing industry inside out. Steph is also a longserving and experienced member of the team, having been with Momentum Instore for 15 years. She has held a number of positions within the company, and was promoted to the role of Sales and Marketing Director in 2012.
Rob and Steph were determined that
apart from the change in ownership, clients, suppliers and staff would not notice any immediate difference about Momentum Instore following the MBO. The same dedicated account teams still devise and manage client campaigns, the same excellent range of services are on offer and quality and attention to detail are still a major focus. We decided to chat to Rob and Steph about the plans they’ve got instore…
How long have you worked at Momentum Instore? Rob: I’ve worked at Momentum Instore for over thirty years, since I was seventeen. I worked my way up through a number of operational and strategic roles to become Managing Director. Steph: I’ve been with the company for fifteen years now, and am currently Sales and Marketing Director. Like Rob, I’ve held a number of roles, including Project Manager, Account Director and eight years as Client Development Director.
What most appealed to you about purchasing Momentum Instore when the opportunity presented itself? We both have a huge amount of passion for the company and the retail marketing industry we really do live and breathe everything to do with the instore environment. To have the opportunity to be able to use our extensive experience to build on what we have already achieved as a business also appealed to us. Last but not least, we have a huge amount of respect for the team at Momentum Instore and believe in our opinion that they are truly the best at what they do.
What effect do you think the MBO has had on Momentum Instore, its positioning and its offering? We are very focused on our core services, and the MBO has opened up opportunities for us to provide these services to other agencies such as designers and manufacturers. Not being part of a large organisation also means that we can make quicker decisions and be more flexible. Since the MBO we have built on our already strong brand identity by refreshing our logo too, which is obviously easier to do when you have complete control over your branding.
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What are your plans for the future of the business? Our plans are twofold. Our immediate priority is to consolidate what we have already, to ensure we continue to provide clients with the level of service they expect and deserve. Looking more long term, we want what most businesses want – to grow and become even more successful. When the time is right therefore we will look to make investments that will grow areas of the business in line with market demand.
What do you feel is the secret of Momentum Instore’s success? Our team treats every client as though they are our only client. As well as providing a number of services to ensure a campaign is delivered on time and to a high standard, we also provide advice to our clients, whether they are brands or retailers, about the best way of implementing their campaign. In this industry, one size does not fit all.
Contact
Momentum Instore T: +44 (0) 161 486 7878
www.momentuminstore.com
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