something that we could implement relatively easily and that would benefit other clients too and set about making it happen. This was completed by midday.


Because we provide POS and field marketing campaign support covering a range of sectors, the sheer size and scope of the work we do here is huge and there are always new opportunities to leverage the value in technology and data. This is not without its challenges. The tight schedules we work to can eat into valuable reflection time – often it’s a case of finding ways to take a step back without slowing down the pace of innovation. That’s a complex issue to get your head around, but hugely rewarding when you get it right. Luckily, the structure of the business and lack of bureaucracy mean I get to have a direct say in the way projects develop, as well as the freedom to make things happen.


Generally speaking, development work on key projects will vary between 3­4 months for tactical programmes, to more strategic projects for the business due 6­9 months ahead. My role is all about negotiating the priorities and balancing what is business critical with long­term development and advances.


One of the most rewarding projects I’ve helped deliver was StoreLink – a new development we made to support the launch of our innovative VOICE service for the convenience market. It consists of a booking portal where FMCG brands can access 6000 buying decision makers within symbol group convenience retailers and book Voice and Direct mail services to close gaps in core ranges, drive additional sales volume and launch new lines more effectively. It also manages the data between our telesales operation and store


processing order and reporting results back to brands.


I’ve also been busy ensuring the seamless integration of the Windows 8 operating system into the business and the rollout of tablets and upgraded mobile phones to our field teams. There’s so much demand for technology within our business – I always have the sense that I’m still just scratching the surface of what’s possible.


One of the things I love most about my role is the fact that I can clearly see the impact of the decisions I make. My role is fundamentally changing how the business works. Seeing people using the tools I’ve helped develop excites me ­ knowing that I’m helping to deliver useful IT innovation into the hands of people responsible for managing in­store promotions on behalf of some of the UK’s best­loved brands.


Contact


CJ Services (UK) Ltd +44 (0) 1928 597777 www.cjservices.co.uk


www.a1retailmagazine.com


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