using the cloud, in particular the restricted access afforded by using a ‘private cloud’. “The point of sale (PoS) in particular
has seen technical innovations and product developments that have major implications for card payments, especially the protection of cardholder data,” he explains. “PCI compliance has become an essential, and potentially expensive, requirement for all retailers but it can be very difficult for legacy systems to keep up with changing PCI standards. With a managed payment service as part of a cloud solution, retailers simply don’t have to worry about that”. The cloud can be a perfect resource for
improving sales through a wellorganised planning process that focuses on customers and creates tailored assortments, pricing and promotions to specific customer segments. This is something that Oracle Retail has been working hard to develop, with new enhancements to Oracle Retail Category Management being announced just recently. This new release delivers updates that help to provide the retailer with valuable insights through analysis of market data alongside information that the retailer itself has collated. “Oracle Retail Category Management
provides grocers, hardlines and other retailers with a significant step forward in creating a better customer experience through targeted product offerings,” said Mike Webster, Senior Vice President and General Manager at Oracle Retail. “The
solution helps to define, speed up and improve the category management process, and enables managers to leverage better insight to create category winners and drive performance”. Not only can the cloud help to develop
a retailer’s ability to manage and implement changes based on customer data, it can also be utilised to help connect with the customer and drive additional sales. For example, Aspect Software, a provider of customer contact and enterprise workforce optimisation, has launched a new offering titled ‘Aspect Social’. This is a cloudbased solution that aligns interactions organisations have with customers on various social networking sites.
Aspect Social allows retailers to go
beyond simply monitoring their online communications to deliver responses in a disciplined, timely way to injuries or enquiries, and to proactively engage with customers in anticipation of any disruptive events that may affect their communication or service.
LEFT AND ABOVE: Images supplied by AzteQ
BELOW: Image supplied by Aspect
www.a1retailmagazine.com
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