Cloud Retail
BELOW: Jim Freeze Chief Marketing Officer of Aspect RIGHT: Image supplied by Aspect
“Most companies today simply
monitor social media conversations on marketing campaigns or promotions on the social web, sometimes responding to them but, more often ignoring them. However, as customers increasingly turn to social networks for customer service response and interaction, organisations need to embrace social media as a vital, twoway channel that can amplify their ability to deliver a differentiated customer experience,” says Jim Freeze, Chief Marketing Officer of Aspect. “By aligning social customer care with the metrics and processes proven to work in the contact centre infrastructure, Aspect Social enables organisations to turn social monologues into productive dialogues that grow customer loyalty”. Through a partnership with Lithium
Technologies, Aspect is now delivering a social care solution that is ideal for retailers who have little time but want to maintain a positive and twoway relationship with customers. This combines the strengths of Aspect’s comprehensive customer contact and workforce optimisation platform with the Lithium Social Web™ product that
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Lithium gained through its acquisition of Social Dynamx. Mike Betzer, Senior Vice President at Lithium Social Web explains the benefit of this collaboration; “The Aspect relationship gives us a contact centre provider as passionate as us about improving the customer experience and increasing customer engagement to drive measurable business results. Aspect shares our vision of seamless social customer experience and is an excellent partner with a proven ability to combine bestinclass technologies to deliver rich customer care solutions.” The cloud can be used in a number of ways to make life easier for the retailer, and to provide innovative IT support at minimal cost. It is in the retailer’s best interest to stay ahead of the curve with regards to the helpful technological benefits that they can take advantage of.
Contacts
AzteQ T: +44 (0) 1442 244444
www.azteq.com
Oracle Retail T: +44 (0) 118 924 0000
www.oracle.com
Aspect Software T: +44 (0) 20 8589 1000
www.aspect.com
Lithium Technologies T: +44 (0) 207 002 7898
www.lithium.com
www.a1retailmagazine.com
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