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A Moment with Momentum Instore


Three Top Instore Marketing Tools For 2013


by Tim Ellis


This year we will see brands and retailers continue to invest in instore marketing initiatives as a proven method of creating differentiation and driving sales at the shelf. We predict that three major trends will gather pace over the next 12 months.


Firstly temporary POP will make a comeback after a lengthy period of playing second fiddle to permanent displays. Product launches are big business and brands and retailers will be keen to invest in bespoke, temporary displays that achieve stand out and give new launches the best start in life.


We also believe that 2013 will be the year of the Brand Ambassador. Skilled Brand Ambassadors with in depth knowledge of the products they are selling meet the very real need among consumers for a greater level of information at the point of purchase.


Lastly we anticipate that more retailers will be investing in Retail Audits this year, with thorough audits being seen as vital to ensure profitable decisions can be made about their future retail marketing strategies.


News & Business Marks & Spencer Expands RFID Programme with Avery Dennison


At the recent NRF 102nd Annual Convention & EXPO, Avery Dennison announced an expansion of its nine­year RFID supply partnership with Marks & Spencer PLC. Marks & Spencer and Avery Dennison have worked together for 9 years to create specific RFID tags that are fully integrated into a complete range of labels and tickets. In order to provide an exceptional customer experience by ensuring that the correct product mix is available in­store and online, M&S has expanded its use of Avery Dennison’s RFID technology to all clothing and homewares in its stores. This roll out will take place throughout all departments in the course of 2013 and is due to be complete by Spring 2014.


For even more news stories please visit www.a1retailmagazine.com


New Customer Loyalty Scheme for Scotland


A new customer loyalty scheme, launching this month across Scotland and the rest of Great Britain, is looking to put some real spending power into the hands of


consumers and local businesses. Each point earned by a customer as part of the Clickypoints customer loyalty scheme is worth £1 in additional spending power that can go straight into the local and national economy. It means more money for luxuries and for essentials in these difficult economic times. Across Scotland, over 500 businesses have either already signed up or have stated their interest in joining the Clickypoints scheme. “In these cash­strapped times, retailers are


looking for customers with spending power, and customers are really focused on make their money go further. This is all about creating customer reward that gives additional spending power: each purchase puts money back into customers’ pockets and back into local businesses – that’s got to be good for all of us,” explains Clickypoints Chief Executive Officer Stewart Cameron.


Ad- vertorial www.a1retailmagazine.com 11 Appointments


1. Craig Witsoe, CEO of Elo Touch Solutions, is pleased to announce the appointment of Servaas Kamerling as President of Elo Europe, Middle East and Africa.


2. Peerless­AV®, a supplier of audio­visual mounting solutions and accessories, announced the appointment of 30­year A/V industry veteran Hal Truax to serve in the new position of Managing Director, Retail Sales.


3. Phillip Blundell, former CEO of digital banking software company Intelligent Environments, has joined digital redemption leaders Eagle Eye as Commercial and Finance Director.


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