Out and About W&Co BMW Park Lane London, Uk
A high-profile car showroom in a lavish location requires lots of attention to detail. Light boxes provide the perfect wow factor for this exciting BMW showroom in Mayfair.
Having worked with BMW on previous installations, it seemed that the ideal choice for the display solutions in a brand new showroom in Mayfair was to once again call on the help of W&Co. Previous collaborations with the famous car brand have included the creation of displays for their BMW Westminster showroom. For the brand new location, BMW Park
Lane, it was decided that the showroom would feature a range of light boxes created by W&Co to help create the correct stateoftheart showroom atmosphere. A selection of illuminated and nonilluminated fabric face displays were planned to make the space more appealing for customers. A collection of such displays was custommade to showcase a wide range of classic and modern BMWs on display at the showroom. The frameless, chrome finished units, many of which are LED illuminated, compliment the high quality image of the BMW brand by creating an incredible backdrop for the contemporary showroom space.
54 One of the most
showstopping additions for this installation is a particularly large format Fabric Face LED light box, which was positioned in the Motorrad display area of the showroom. The light box reaches five and a half metres high in total, spanning two floors of the building. This creates an incredible focal point for the space. For this showroom image is everything,
and light boxes from W&Co were chosen to help create an attractive space for BMW’s customers. As well as their high quality, the light boxes are also an excellent idea for the retail space because they offer the client flexibility to update the dyesublimation printed textile graphics to suit changing promotions and new models coming on the market. This process has been made easy by W&Co through a front loading graphic change process, whereby a rubber lip easily
pushes into the face of the unit. This can be done by hand without the need for specialist tools. An attractive and stylish finish for the
showroom combined with the potential for the light boxes to be updated inhouse makes for a very intelligent installation!
Contact
W&Co T: +44 (0) 8456 25 35 45 www.w
co.co.uk
www.a1retailmagazine.com
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