Shopfitting


Installation Stations


With desire to create exciting retail spaces


partnered with a concern for disruption of trading, the


An enormous amount of work goes into completing a retail space. Shopfitters often undertake much of this difficult task, which involves meticulous consideration of the impact of materials being used, the fixtures and fittings that are chosen and potential disruption to the existing store. Shopfitting can be a very involved


process of shopfitting can be less than a walk in the park. It seems that forward planning and


communication are the key to success…


project that need to be considered, with special care required


to minimise disruption to the community through


things like access requirements


process, requiring a company to understand exactly what the client desires and also the issues associated with implementing any changes. Alan Palmer, Associate Director at The Bridgford Group, believes that planning is an extremely important part of the process; “Working in a live trading store, health and safety is paramount in order to protect the public and the store staff; the calibre of the site management team is also crucial, as these projects have to be right first time in order to minimise disruption”. Palmer also believes that good communication with all members of the team and the client is essential, as well as ensuring that merchandisers are made aware of the changes and how this will affect store layout. This will allow them to co­ordinate a different store layout whilst work is carried out. There are also the wider impacts of any


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and noisy works. Palmer’s attention to such details is intelligent, because if the process were disruptive to the client then The Bridgford Group’s reputation would suffer, and if it is disruptive to the community then the store itself is likely to lose custom. Any retail installation needs to be


perfect, but when you’re working with a brand at the forefront of the fashion industry then the pressure can be that bit more intense. This was the case for one of the latest projects completed by Bedfordshire­based Albion. Working on an installation for Fashion Designer and entrepreneur Fleur Bird meant paying special attention to every aspect of design and display, with shopfittings high on the list of priorities for the team. The store in question is a 60 square


metre boutique space in Duke Street, just off London’s shopping hotspot of Oxford Circus. The brief incorporated much of the eclectic elements present in Fleur’s original Chelsea store, whilst harmonising smaller details to create an especially elegant and upmarket ambience.


“Retailers are the guardians of data and have an ongoing responsibility to their customers to ensure personal data and card details are protected,”If responsibility for data is not enough, the financial implications of security breaches and non­compliance can be disastrous, especially for smaller businesses. Bill Farmer, CEO of Mako Networks


www.a1retailmagazine.com


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