A Day in the life... h k a t S
I’ve spent many years in category strategy and shopper marketing working on some amazing brands including Lynx, Dove, Smirnoff and Cadbury Creme Egg. I was also part of the team at Microsoft responsible for launching the Xbox 360 in retail which was a great experience for someone who didn’t understand what a first person shooter was! At Danone Waters, we’re encouraged to adapt our working times to suit our own lives and for me, the best time to start work is around 9:30am. I will have passed by the fridge to pick up a couple of bottles of water and a healthy snack. Feeling like I’ve had a good start to my day is always positive. Like most of us, I then spend the first half hour going over emails and adding to my To Do list before the first round of meetings start. One of the things I love about
working at Danone Waters is the people. We’re a small organisation and we all know each other. There is no hierarchical feel to the company and I can share creative ideas with the Sales Director as easily as with my team. I have a team of
two working with me and we liaise closely with our evian, Volvic and Badoit brand teams as well as the key Sales Account Managers to get the best ideas for our brands out in the retail environment. My job is a perfect combination of
strategy, creativity and execution. One moment I’ll be challenging an agency to come up with the perfect way to enthuse a customer about evian Wimbledon and the next I’ll be proofreading a trade ad. I’m passionate about what shopper
marketing can deliver for brands so I love being able to share my enthusiasm with the rest of the business. Working with key creative agencies to workshop ideas for point of sale is also something I really enjoy. I believe a good agency is one that understands what you are trying to achieve and can challenge you to deliver that message in new and different ways. Customer visits are always informative –
it’s great to hear what the customer really thinks about what we are doing. That way I can better tailor our initiatives for them in the future. I also enjoy coaching and mentoring my team – sharing my
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