Brand new products from Roblon help to create a stylish, modern look for this beauty salon. Roblon products are available exclusively in the UK from Light Projects Group.
Photos by Ejgil Lihn/The Blue Room for Roblon
cosmetics stores are often When we enter a retail space, every effort is made to ensure
that the setting we head into makes us feel like we belong or,
even better, like we can’t wait to make some purchases so that we feel like we belong! Extravagantly designed visual merchandising used in fashion
retail presents us with a vision of what we could become a part of if we were to dress in the clothing, and decadently designed furniture stores show us the luxurious life that we could have if we just spent some money. Much of the atmosphere created is a charade a thinly veiled act to peak our interest. As with any piece of theatre, lighting in retail can play an enormous part in creating a suitable ambience. Bright lights help to create the illusion of cleanliness, which is why
brightly lit, whilst stores selling gadgets might focus the lighting on the more green and blue tones associated with technology and the future. Lighting is very much tailored to the specific application and target customer making for a varied topic in the world of retail. Lighting can play a huge role in
emphasising the attractiveness of products on offer. This can be particularly useful to certain sectors, with retailers selling fresh produce or highvalue goods being able to really take advantage of this benefit. A brand new luxurious store offering at Paris’ Charles de Gaulle Airport, named BuY PARIS DUTY FREE, is being skillfully illuminated by Ansorg to ensure that the lighting design suits the products on offer. The lighting concept for the stores
relies on LED lighting to do justice to the high quality goods on display. A Vario lighting channel system structures the ceiling of the stores as a central element, with downlights used to ensure bright light in the room, whilst narrowbeam spotlights accentuate individual product carriers. The variability of the system guarantees flexible adjustment as product offerings change.
www.a1retailmagazine.com
Lighting is used to draw attention to products, and also to provide customers with a sense of direction through the space. As well as Take spotlights, narrowbeam spotlights from the Brick series are positioned to place highlights on the flat product carriers in the middle of the room. The entrance area is provided with additional illumination to ensure that potential customers are drawn to the store. As with the majority of industries, retail
is really beginning to take the issue of energy efficiency seriously. This is clear in the approach to a number of different areas, from sustainable visual merchandising to more efficient logistics, and lighting is by no means being overlooked. Being energy efficient is about more than sensitivity to the environment; it can save retailers considerable amounts of money by slashing energy bills. Awardwinning lighting specialist MHA
Lighting is focusing its attentions on helping retailers to improve their customers’ experience whilst saving them money. The company’s patented waveguide technology uses up to 80% less energy than
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