On
a brand level, we are currently planning our
Shopper Marketing Update
activations for 2013 which we believe will be our biggest year ever.
We have some fantastic plans for Volvic Touch of Fruit and our newest drink range, Volvic Juiced. We also have an extremely robust strategy in place to ensure evian’s sponsorship of Wimbledon will work even harder in 2013.
experience and helping them to put the shopper at the heart of everything we do. I can honestly say that there is nothing I
really don’t like about my job. I enjoy what I am delivering and I have been given a lot of freedom and empowerment to take shopper marketing to a new level for Danone Waters and this suits my approach to work. Defining and delivering our visibility
strategy is the key to all my current projects and everything will support this going forward. It’s really exciting to be at the heart of this process from within the business and help to make the path to purchase as powerful and impactful as possible. On a brand level, we are currently
planning our activations for 2013, which we believe will be our biggest year ever. We have some fantastic plans for Volvic Touch of Fruit and our newest drink range, Volvic Juiced. We also have an extremely robust strategy in place to ensure evian’s sponsorship of Wimbledon will work even harder in 2013. I am working on initiatives to support
our water category strategy. Ecommerce and mcommerce are both of interest, as well as virtual shopping. Occasionbased marketing is as important for Danone Waters as other manufacturers and identifying and activating the best occasions for our brands is also a key part of my role. Being a night owl I’m quite happy
working through till 6:30. I really value the quiet time at the end of the day to catch up on some of the smaller tasks that may get overlooked otherwise. After work, I always have the best
intentions to go to the gym but you know what they say about good
intentions...So I normally end up winding down in front of the TV.
Contact
Danone Waters (UK & Ireland Limited) T: +44 (0) 20 8799 5800
www.danone.co.uk
www.a1retailmagazine.com
39
A1
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84