Out and About officeTwelve Speedo @ Harrods London, UK


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It’s not every day that you see a retail installation that seems to defy gravity, but the recent design from officeTwelve for Speedo at London’s iconic Harrods store was certainly created with the intention of causing some double takes. officeTwelve were invited by the swimwear giant to design and install an event space for the brand inside Harrods’ famous department store. officeTwelve, who already count clients Nike,


Bubble


the ceiling into a pool of water, which was to be further enhanced by the use of water‐effect lighting. Bubble walls were also used that encase running water and rising bubbles to add an additional sensory experience for the customer.


walls were also used that encase running water and rising bubbles to add an additional sensory experience for the customer.


Converse and Next in their portfolio, were tasked with designing the ‘Swimming Pool’ installation, which was created to present female fashion swimwear, male and female training swimwear and Speedo’s brand new ‘Hero Collection’ range. The concept for this installation was to create a visual that shows a set of male mannequins diving from


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The completed space follows the underwater theme completely, with everything from swimming pool tiles on the walls to a special ‘pool ladder’ shelving system that holds swimming


accessories such


as goggles. The finished


installation for Harrods was in for four weeks, and will have attracted significant attention from the store’s


customers, many of whom are tourists that travel to London from around the world. This installation will raise Speedo’s brand profile and reaffirm their position as an innovative and exciting swimwear brand.


Contact officeTwelve


T: +44 (0) 8448 012012 www.officetwelve.com


Feedback for the installation has been very positive, with Speedo’s Trade Marketing Manager commenting: “The team at Harrods were really impressed with the end result ‐ the Head of Retail for Sports for Harrods said it was the best execution in that area he had ever seen!” The finished installation is eye‐catching, and a creative retail interpretation of the Speedo brand.


www.a1retailmagazine.com


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