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Shopfitting


Right: imageHOLDERS created a enclosure for the installation of iPads for sports nutritionist Athlete King. Background images for this article showcase the new BiOnda and Crystal laminates from Geaves Surface Solutions.


Customers are able to browse competitor websites via a custom­built site powered by Kiosk Pro App, therefore highlighting the savings afforded to Athlete King customers. The sports nutrition store has recorded a huge increase in customer interaction since the installation of imageHOLDERS enclosures, with the general appearance of the shop floor also improved to look more modern and in­ touch with new trends. One of the central aspects of any


shopfitting project is the selection of the most suitable materials for the job. Geaves Surface Solutions has been supplying specialist surfaces for retail and commercial interiors for over thirty years, and has recently developed two brand new products for their decorative and holographic laminate ranges. The brand new decorative piece, BiOnda, is a bi­colour HDF panel consisting of two colours and tri­dimensional carvings that create a standout effect suitable for a feature wall or to add excitement to a specific area of a store. Alternatively, the brand new holographic product, Crystal, can be produced in any of the company’s plain colours with a crystal­effect texture on top. This texture changes the appearance of the material depending on the lighting, and so has an interesting animated appearance that will attract attention. Shopfitting and displays offer an


opportunity to get creative, and provide a perfect opportunity for a brand’s inner message to shine!


32 www.a1retailmagazine.com Contact:


The Bridgford Group T: +44 (0) 1543 443200 www.bridgford.co.uk


Albion T: +44 (0) 1767 692313 www.albion­manufacturing.com


imageHOLDERS T: +44 (0) 207 241 1220 www.imageholders.com


Geaves Surface Solutions T: +44 (0) 1245 329922 www.geaves.com


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