Independent Christmas
How did the idea for a Christmas Shopper Crawl come about?
Shopping crawls have been delivered successfully in the USA and I saw an opportunity to take that idea
forward to the UK. It’s all about capturing the imagination of
consumers and encouraging them to make the effort to seek out their local independents.
Our Christmas Shopping crawls are intended to be a lot of fun, and offer an opportunity for shoppers to win a prize for completing a crawl!
However, these events can also address the very real and serious issue of lack of footfall to our high streets.
We have the highest ever level of shop vacancy rates in the UK; the CBI
reported that consumer confidence has remained consistently low for several periods. With this backdrop of economic gloom, a campaign such as this can have a very real positive social and economic impact. By creating a sense of fun, excitement, some competition and a community spirit, retailers who participate in a Christmas Shopping Crawl have the opportunity to engage new customers from their local area.
How can retailers get involved?
Retailers can contact us through
www.indiechristmas.co.uk or by emailing
champion@retailchampion.co.uk to find out how
they can get involved. We have a wealth of resources available – how to create and participate in a Christmas Shopping Crawl, window posters, thankyou cards, templates for the local area shopping crawl maps – the works! We also have a list of confirmed activation partners so that retailers can check out who might be able to support them in their area if they are keen to get involved.
Contact
Independent Christmas T: +44 (0) 1727 238890
www.indiechristmas.co.uk
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www.a1retailmagazine.com
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