POPAI Awards
Over 400 members of the UK Retail Marketing industry gathered for The POPAI Awards, sponsored by Momentum Instore, which took place at London’s Park Lane Hilton Hotel on the 23rd October. POPAI UK & Ireland Director General Martin Kingdon started off the night by announcing the value of award recognition; “Winning a POPAI Award is deserved validation and recognition of the efforts made by clients and suppliers within the industry to keep pushing new boundaries in retail marketing”. Without further ado, the Gold Award winners are as follows…
POPAI Awards 2012 Display of the Year Award ‐ Temporary
Gold winner: Molton Brown Navigations Through Scent display for Molton Brown, by Circlesquare.
POPAI Awards 2012 Display of the Year Award ‐ Permanent
Gold winner: Pond’s Global Retail Relaunch for Unilever Asia Pte. Limited, by Circlesquare.
Innovation Award
Gold winner: Kärcher Window Vac TX Lama for Kärcher (UK) Ltd, by Marins UK Ltd. Multichannel & Campaign
Gold winner: McDonald’s Triple Play Monopoly campaign for McDonald’s, by The Marketing Store.
Sustainability Award
Gold winner: MiracleGro Merchandiser for The Scotts Miracle‐Gro Company, by HRG UK Ltd.
Travel, Leisure and Automotive
Gold winner: Transformers Truck DVD for Paramount Pictures, by STI Line. Sports, Toys and Accessories
Gold winner: My Blue Nose Friends FSDU for Carte Blanche, by STI Line.
Gold winner: Q4 Flex Tower for Warner Bros International, by Lynx.
Fashion, Personal Products & Accessories
Gold winner: O’Neill Merchandising Display System for O’Neill/The Watersports, by Sector Design & Marketing Ltd.
Gold winner: Butcher’s Selection POS for Asda, by The Delta Group/Gratterpalm.
Grocery & General Merchandise – Temporary Display
Alcohol and Soft Drinks
Gold winner: Wine Product Presenters for Tesco, by HL UK.
Confectionery & Snack Products – Permanent Display
Joint Silver winner: Thorntons Mid‐Floor Display Tables for Thorntons, by Bezier Group.
Joint Silver winner: PepsiCo Walkers Crisps Parasite unit for PepsiCo UK & Ireland, by Sector Design and Marketing.
Confectionery & Snack Products – Temporary Display
Gold winner: Cadbury Cream Egg Interactive Theatre Display for Kraft Foods, by D.S. Smith Multigraphic.
Grocery & General Merchandise – Permanent Display
After a glittering evening of excitement,
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