Initially, Gareth turned to the Internet to get feedback on his work. “A lot of people use Flickr and I’ve used it in the past. I’ve posted up images, explained what my client’s reaction has been, then invited feedback from other members,” he tells us. “But you want opinions from people who are going to give you constructive feedback, not people who are envious of your work, and that can be harder to find.” Consequently, his feedback process has become more streamlined. His partner tells him when he’s done enough and that’s that. Despite being a dab hand with Photoshop he also knows the importance of getting everything right in-camera rather than relying on pixel wizardry to rescue shots after the event. But, in Gareth’s opinion, the trick behind good in-camera capture is as much about the photographer’s persona as it is about knowing your Watt/seconds from your elbow. “I’m not a techie. I’m not someone who knows about lighting ratios,” he admits. “But I know the basics and, more importantly, I work with my audience.”


“It’s like putting on an act,” he elaborates. “Being a photographer, you’ve got to be a great performer and you’ve got be empowered, but fun with it. When I’m working, I’m constantly babbling, creating a performance. There’s nothing worse than someone looking deadpan into the camera, I want to capture a moment, so my shoots are


much more free-flowing.” www.bowens.co.uk 07


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