‘snapshot’ portraits a day. It was all very exhausting and after about a year I moved into management. I worked for an American company in Toronto for a while but ultimately decided I would try and launch a career as a freelance photographer.” Adrian invested another year persuading model agencies to agree test shoots as he tried to develop a professional portfolio and break into the fashion world. “I think my fashion shoot style was just too quirky.... so I moved across
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to advertising photography. I had been using an agent but it wasn’t really working out, so when I received a call out of the blue from another one (Angela Wood), I decided to change horses and she very quickly found me a superb commission with Microsoft Xbox. Apparently they loved some of the action-style work they had seen in my portfolio. So in effect I went from nowhere to working closely with a global organisation.”
“The usual way forward is to win commissions with unknown brands and work your way up. I was so lucky to be able to sidestep that.”
And the purple patch continued with commissions from Ford, Motorola, Sky, Microsoft and the Royal Mail. “That was a crazy time” smiles Adrian. “The Ford ‘Dogbot’’ campaign was actually my first CGI commission. Of course it was all about a car - and I had never done a car shoot before. The thing was they
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