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EssentialNews


COFFEE ENTREPRENEUR TREKS FOR CHARITY


Jacqueline Cooper, co-founder of Cooper's Coffee and operations director of the West Yorkshire based coffee wholesaler, is to take part in a five-day-long trek through the Cuban countryside to raise money for the Breast Cancer Campaign. The expedition, in October, will see her hiking 75km through coffee and fruit plantations in the Escambray Mountains, Cuba's second largest range.


In a bid to raise the funds to support the trip, Jacqui has created a special Bean to Cup ("In this context it relates to the coffee [Bean] and bra [Cup]," she says) blend of 100% Arabica filter coffee, which Cooper's will sell at a discounted price of £37 (rather than £42) in cases of 50 x 60g bags. A minimum donation of £5 will be requested for each case sold to raise money for the charity.


Anyone wishing to buy the charity Bean to Cup blend and support the expedition should e-mail info@cooperscoffee.co.uk or visit http://uk.virginmoneygiving.com/JacquelineCooper


Bean to cup takes on a whole new meaning...


BOTTLED WATER MARKET DRYING UP


According to a new report the signs are that one of the greatest money spinners in recent times - bottled water - has run out of steam. The YouGov SixthSense report into the drinks sector reveals that 60% of UK adults view bottled water as a waste of money, with almost three quarters of respondents (71%) agreeing that tap water is as clean as bottled water. The results echo the findings of a survey carried out by the charity


WaterAid in 2009, which found that around two thirds of consumers are now opting for tap water when they visit restaurants. Along with the recession, perceived negative ecological effects and potential health risks associated with mineral water are cited as possibly having an influence on consumer behaviour. The SixthSense report comes in the wake of new findings released by C-Crest Laboratories in Canada, wherein Dr. Sonish Azam claims that 70% of bottled water found in shops contains high levels of bacteria.


(Hmmm...how to 'sell' tap water? Perhaps in the same way as re-fillable 'keep' coffee cups...get the customer to buy their initial bottle/cup - branded, of course - fill it from your tap and encourage them to come back for fresh water later! Ed) More information T: 020 7012 6063 W: www.yougovsixthsense.com


UK COFFEE WEEK: HAVE YOU SIGNED UP?


Support has been flooding in for UK Coffee Week (September 27-October 3) says Allegra Strategies, with many of the mainstream coffee chains already signed up to take part in this new initiative which aims to raise funds for Project Waterfall. During UK Coffee Week, 5p voluntary donations will be collected from customers across a wide range of coffee shop venues; direct public donations will also be received through other sources including online, text and charity auctions. 100% of all funds raised for Project Waterfall will go directly to chosen water projects, the first in partnership with WaterAid in the Mbulu District, Tanzania.


Find out how you can become involved at www.ukcoffeeweek.com Information about any advertisements appearing in this issue: enquiries@essentialcafe.co.uk The Denny's team gets in some training


RAISING FUNDS ON THE RIVER


Buoyed by its role as official apron supplier to the WBC, the team at Denny's Uniforms has accepted a new challenge. On September 25 a crew of eight employees, family and friends are taking part in The Great River Race Championships, a spectacular boat race up London's River Thames that attracts 300 crews from all over the world.


Denny's is sponsoring the 8-oar wooden passenger barge 'Lady Mayoress' crewed by a team of rowers, ex-rowers and non-rowers dressed in the Le Chef staycool range which, says team captain and managing director Nick Jubert, "can cope with life in the hottest kitchens so it should stop us from getting too hot under the collar if the going gets choppy!" Denny's hopes to raise funds for several charities including Home-Start Guildford, which provides parents who are struggling to cope with practical and emotional support.


If you would like to support the team please donate online at http://www.justgiving.com/ greatriverrace-Dennys4Home-StartGuildford


Essential Café 7


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