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The Beverage Service Association (BSA) has announced a name change to the Beverage Standards Association - handily still BSA, then! The move is part of a raft of changes designed to streamline and modernise the association and to re-establish its core values. The new look BSA sees its mission as 'serving and representing members' interests by developing and endorsing best practice within the industry through training, education and networking to improve standards and quality of products and services in the out of home hot beverage market'. The BSA is refocusing on its core activities of training, education and networking, and will be working hard to develop its VRQ level 2 in Barista Skills, for which it now has seven centres around the country. This 30-hour course, accredited by City & Guilds, is the only fully certified course in the UK. Also central to the BSA will be a completely new website offering members access to technical and legal advice and knowledge as well as interactive dialogue with industry experts in different fields.


The latest venture by James Hoffmann - co-owner of London based Square Mile Coffee Roasters and the 2007 World Barista Champion - is The Penny University, which he opened in May 2010. Not a café but a coffee house, it's a place where coffee is treated with respect and where people go to learn about, appreciate and buy good coffee. There is no espresso machine but, rather, tastings of perfectly brewed coffee. James has researched many brewing techniques in his quest to find the best ways of extracting flavour and texture from coffee and amongst those he favours is the AeroPress® coffee brewer. "Because raw coffee has never been better, and with so many types now readily available, baristas really do have the opportunity to explore flavours fully, so need a good method of doing this," he says. "I love the AeroPress's simplicity and versatility. It gives baristas complete control over the coffee making process and allows them to serve coffee exactly as they want it. And, because it's priced exceptionally well and is uncomplicated to use, it means many baristas can use it in developing their skills in exploring some of the wonderful coffees available." The AeroPress is an ingenious manual filter coffee maker that is finding favour in an increasing number of top independent coffee shops seeking to explore gourmet brewed coffee. It is available from sole UK agent Cream Supplies.

More information T: 0845 226 3024 W:

James Hoffmann appreciates having complete control over the coffee making process

David Veal,

current chairman of the BSA, says: "In these difficult times for associations as well as companies we have had to look hard at what we are about, what we are doing, and how we are doing it. We felt that we had to respond more to our members' needs, and indeed looked at several options for the future of the BSA including merging with another association or even closing down completely. The message came back loud and clear, however, that there was a need for a strong independent association in our industry, and that association should be the BSA. "With that in mind, and with the changes that we are initiating, we are optimistic for a bright future for the association and our industry."

More information T: 01923 813 522 E:

6 Essential Café

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