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EssentialSweet Offerings


Kent & Fraser is introducing its award winning Lemon Butter Shortbread to the café sector


Kate adds: "I've seen a huge increase in gluten-free sales and also created my dairy-free version due to customer demand." All Mrs Crimble's products are gluten-free and wheat-free, but its Choc Macaroons and other lines are popular with everyone, whether they have dietary requirements or not. In many cases the ingredients are more nutritious and flavoursome than the wheat flour they are replacing. Managing director Jeremy Woods first became aware of Mrs Crimble's - a small bakery company that happened to make two gluten-free products - because, at the time, his daughter had been put on a gluten-free diet. He spotted the potential for developing Mrs Crimble's Free From range, took over the business in 2003, and it's now claimed to be the UK's leading gluten-free brand.


FREE FROM Jeremy sees an exciting future for 'free-from' foods - not only because consumers are becoming more aware of allergies and intolerances, but because many individuals are going for 'free- from' foods as a lifestyle choice. Family experience also motivated award-winning Kent & Fraser, which is about to enter the foodservice sector with a


For more information contact:


Bakehouse: T: 01276 850500 W: www.bakehouse.co.uk


Country Choice: T: 0800 521366 W: countrychoice.co.uk


CSM UK: T: 0800 783 4697 W: www.csmglobal.com/uk


Delice de France: T: 0844 499 3311 W: www.delicedefrance.co.uk


Em's Cupcakes: T: 01843 592498 W: www.emscupcakes.co.uk


Gower Cottage Brownies: T: 01792 390011 W: www.gowercottagebrownies.co.uk


Kent & Fraser: T: 01424 851585 W: www.kentandfraser.com


La Maison du Chocolat: T: 020 7287 8500 W: www.lamaisonduchocolat.co.uk


More Food: T: 01243 788997 W: www.morefood.co.uk


Mrs Crimble's: T: 08451 300869 W: www.mrscrimbles.com


Pippin Doughnuts: T: 01793 496210 W: www.pippindoughnuts.co.uk


Single Source: T: 01952 234134 W: www.singlesourceportions.com


Speedibake: T: 01274 471000 W: www.speedibake.co.uk


Traiteur de Paris: T: 0870 011 6695 W: www.traiteurdeparis.com


colourful range of contemporary gluten-free biscuits and cakes that can be enjoyed by everyone. John Selby bought the business in early 2009 and took the decision last October to concentrate on gluten-free biscuits and cakes. "My daughter was coeliac and a gluten-free diet has really


helped her. We went out and bought all the gluten-free biscuits and cookies we could find and they were very disappointing - an insult, really," says John. "We're selling tasty and healthy boxed biscuits to shops and are now developing a range for the café market." Varieties include Lemon Butter Shortbread, which won the Great Taste Awards Gold Star last year; Cranberry & Maple - which is like an oat biscuit without oats; Orange & Chocolate; and Dark Chocolate with Nut. "The trend is for 'free-from' products now. It's a turn-off in


major coffee houses when there's just one 'free-from' item or none at all," says John. If you're looking for something a little more out of the


ordinary, read on. Single Source, the single-serve portions supplier, recently joined the PortionPack Europe group and is working with it to launch a new range of continental biscuits and chocolates into the UK foodservice sector. For example, there will be a caramel wafer known in its native Holland as stroopwafel. It's a large 9cm diameter biscuit individually foil wrapped: the giant wafers can be placed on top of a steaming mug of coffee to warm and soften. The biscuits are packed 36 to a printed display box for counters. And make sure you're in on the ground floor of the latest craze to hit these shores from across the pond: the Whoopie Pie is tipped to topple the cupcake from its position as must-have sweet treat. More Food has unveiled its version of the whoopie pie this summer. These pies - originally called 'Hucklebucks' - were first baked by Amish communities in the USA. When the farmers found them in their lunch boxes they supposedly cried "Whoopie - sweet!" Fifties retro in style, the 'pie' consists of a burger-shape sponge sandwich with butter icing in the middle, and can be plain or decorated with icing and sprinkles. More Food chief executive Caron Howe says: "It's similar to the cupcake in that it appeals to all ages. It's important for coffee shops to offer variety to their customers, as it's the choice factor that draws people to any establishment."


34 Essential Café


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