keeping it

green

76

Mothering is a leader in environmentally responsible paper use, and has been creating a demand for it for nearly 20 years. Circula- tion Director John McMahon works with the Magazine Paper Project at Co-op America and advises other publishers about recycled paper. In recent years, recycled paper has achieved new levels of brightness and opacity that rival those of papers made from virgin fi ber. How- ever, only 5 percent of magazines are printed on recycled paper, and only 1 percent on pa- per made from post-consumer waste (PCW). Our paper, Leipa Gloss, is manufactured

46 36

ON THE COVER

Cloth diapers: The only sustainable choice . . . . . 50 No nappies! Basics of gentle toilet learning . . . . 70 Grow your own: Gardening with kids . . . . . . . . . . 40 Go raw: Simple recipes for a cool summer . . . . . . 76

Photographer Stacy Wasmuth of Blue Candy Photography shot our cover in Malvern, England. To see more of her work, go to

www.bluecandyphotography.com.

from 95 percent PCW and 5 percent recycled content. T e PCW comes from de-inked maga- zines, newspapers, and commercial and house- hold paper waste. Only a handful of paper plants in the world manufacture PCW. When made with Leipa paper instead of new

trees, every issue of Mothering saves:

34,000 pounds of virgin fiber 205 trees 18,000 pounds of solid waste 21,000 gallons of water 26,600 kilowatt-hours of electricity 33,800 pounds of greenhouse gases

Our printer, Quad Graphics, is a leader in environmental stewardship. In 2008, the Wisconsin Environmental Working Group recognized Quad as a Business Friend of the

Environment, and Graphic Arts Monthly

recognized the company as being among the Top 5 Print Industry Brands associated with sustainability.

May–June 2010 | mothering.com

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