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Doosan Machine Tools 13


Q&A with Doosan Machine Tools Executives


Please describe the origins of Doosan and how Doosan first moved to sell machines in the United States. Doosan Machine Tools first started out as Daewoo Heavy Industries at our Changwon factory in South Korea in 1976. From the early days we kept our eyes on the US as a market to enter into because of its strength and opportunities for growth in the manufacturing industry here in America. We have been selling machine tools in the United States since the 1980s.


What was it like trying to establish a foothold in the United States? What was it like trying to establish a distribution network? In 1982 we hired Jim Janis, an ambitious and very knowledgeable ex- pert in the machine tools industry. Jim established Doosan’s original distributor network. We only had two to three machine models back then so it wasn’t easy to find distributors willing to take a gamble on us. We needed American expertise to support our distributors and team with our factory to drive innovation the US market required. As our product lines grew, we expanded and grew our expertise through partnering with our distributors network.


One of the main issues in machining is the increased use of materials such as titanium and Inconel, which are harder to cut. What is Doosan’s approach to dealing with such materials and alloys? Doosan engineers have put an extensive effort to perform careful FEM (Finite Element Method) analysis in order to build ideal machine structure and components for manufacturing hard material such as titanium and Inconel. We continue to develop our technologies to provide ideal manufac- turing solutions for varieties of hard material applications.


How do you think Doosan will adjust to the presence of the Internet of Things (IoT), where machines perform self- maintenance, are monitored on smartphones, etc.? Doosan customers have already adapted Machine Monitoring and realize the advantages of machine connectivity. The push from the industry for more advanced machine automation and Smart Factory monitoring drove Doosan to implement MT Connect-ready equip- ment as a standard feature beginning in 2006. Because Doosan has a strong R&D engineering team, we prefer to design and build Intel- ligent Maintenance Systems using our own technology.


Biographies


Jungkil Kim is director of strategy and planning for Doo- san and a former sales management team leader. He has been with Doosan/Daewoo for more than 32 years. Jung- kil is an expert for new product development strategy & planning with 3C (Competitors, Customers, Company).


Henry Kim, director of pre-sales, has his Bachelor of Mechanical Design & Engineering and joined Doosan/ Daewoo in 1983.


Glenn Pedersen, a 34-year veteran at Doosan, is di- rector of inside sales and operations. He previously served in a variety of posts including director of product management.


Andrew McNamara, a veteran in the machine tools industry, joined Doosan two years ago. He serves as director of sales and marketing and is involved with many different technical and applications engineering.


Was there a single breakthrough? Or was Doosan’s success simply a matter of sustained effort? After deciding to enter the American markets, finding Jim Janis who helped establish and expand our distributor network was a big “breakthrough.” Doosan’s, Daewoo at the time, foresight to seek lo- cal expertise from the beginning was really an initial effort that helped us avoid so many hurdles our competition had to overcome.


What are some of the main features of your newest machines, such as the new Lynx and DNM Series, HP5100 II + LPS or Puma series? The new Lynx & DNM series have been upgraded based on real world feedback requesting higher productivity on machine tools throughout the industry. New models have been rigorously tested over a two year period so that the machines are ready to work without issues. The HP5100II combined with the compact Linear Pallet System, or LPSC, is a great solution for a pallet pool system. Its compact design allows high productivity with a reduced footprint. The user-friendly cell control software was designed with the operator in mind. The Puma VTR1216M is a large, ram-type vertical TC and remarkably productive. The VTR1216M comes standard with high volume chip disposal rates and the work envelope has increased by 125% com- pared to similar, previous models.


What are Doosan’s strengths? Doosan’s strengths are simple. We offer a robust, diverse line of ma- chines with standard features that are options on most of our competi- tors’ equipment.


Do you anticipate Doosan will develop “hybrid” machines, which combine both traditional machining and additive manufacturing? Hybrid machines are a hot topic and we have certainly kept our eye on the existing and potential market. We are not ready to offer this type of equipment just yet.


What does Doosan want to do in the US market over the next five years? We will strengthen our presence in the commodities market and fur- ther prove our reputation as a strong player in the high-end market and applications engineering solutions.


In five years, we look for-


ward to hearing, “Doosan is the standard when it comes to machine tools in the Americas.”


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