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Broadcasting weather reports is important in rural areas where tornado sirens can’t be heard.


“Sometimes we’re the only way they can hear about a storm,” Wright


said. “If they’re out on their combine or in their car listening to the radio, this is the only way they can hear about a storm headed this way.” There’s a strong connection to CKenergy Electic Cooperative, too, because CKenergy provides electricity to Wright Wradio’s tower. When temperatures soar into the hundreds, the station turns on generators to help ease the electrical load and help CKenergy conserve energy. Lisa Willard, director of marketing at CKenergy said the co-op runs ads on Wright Wradio ranging from energy effi ciency to electric safety, promoting the co-op’s youth programs and announcing annual co-op meetings. The two businesses work together well because they’re both committed to their communities. “Heston is really good,” Willard said. “Like us, he’s involved in the community. Any time there’s anything going on—if there’s a donation or goody bag items needed—we try to help each other out. We have a really good working relationship with them.” Listeners reap the rewards of CKenergy and Wright Wradio’s positive working relationship. “My favorite thing is the local news and local sports,” said Les Crall, who retired a year ago from SWOSU where he was formerly the associate dean of the business school. “They do an excellent job of keeping us informed about what’s going on locally. I’m a farmer and I enjoy hearing the ag market update. I also listen to the daily stock market update.” Weatherford High School’s principal and athletic director, Stuart


Purintun, said Wright Wradio covers and broadcasts the high school’s home, away and playoff games. Over the years, the Wrights have purchased several radio stations in- cluding 1590 AM, a sports talk station called “The Score” on 1590 AM and News Talk KCLI which simulcasts on 1320 AM and 99.3 FM. Striking a different chord is KKZU, “The Zoo” at 101.7 FM, which broadcasts classic rock. Along with the variety of music offered, keeping everyone connected


in Western Oklahoma is what it’s all about for CKenergy and Wright Wradio. And it’s as simple as plugging in a radio.


“I think it’s a great service they provide for our school, our athletes and our community. It helps keep the town connected.” Stuart Purintun, Weatherford High School


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powersports.honda.com PIONEER 1000 IS ONLY FOR DRIVERS 16 YEARS AND OLDER. MULTI-PURPOSE UTILITY VEHICLES (SIDE-BY-SIDES) CAN BE HAZARDOUS TO OPERATE. FOR YOUR SAFETY, DRIVE RESPONSIBLY. ALWAYS WEAR A HELMET, EYE PROTECTION AND APPROPRIATE CLOTHING. ALWAYS WEAR YOUR SEAT BELT, AND KEEP THE SIDE NETS AND DOORS CLOSED. AVOID EXCESSIVE SPEEDS AND BE CAREFUL ON DIFFICULT TERRAIN. ALL MUV DRIVERS SHOULD WATCH THE SAFETY VIDEO “MULTIPURPOSE UTILITY VEHICLES: A GUIDE TO SAFE OPERATION” AND READ THE OWNER’S MANUAL BEFORE OPERATING THE VEHICLE. NEVER DRIVE UNDER THE INFLUENCE OF DRUGS OR ALCOHOL, OR ON PUBLIC ROADS. DRIVER AND PASSENGERS MUST BE TALL ENOUGH FOR SEAT BELT TO FIT PROPERLY AND TO BRACE THEMSELVES WITH BOTH FEET FIRMLY ON THE FLOOR. PASSENGER MUST BE ABLE TO GRASP THE HAND HOLD WITH THE SEAT BELT ON AND BOTH FEET ON THE FLOOR. RESPECT THE ENVIRONMENT WHEN DRIVING. Pioneer™ is a trademark of Honda Motor Co., Ltd. ©2015 American Honda Motor Co., Inc. (9/15)


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