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on the wire WRIGHT


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Heston Wright, president of Wright Wradio, is committed to the communities the radio station serves. Photos by Hayley Leatherwood


A constant buzz of activity, the station is “on air, on site, online and on demand” for music, news, sports and more.


By Jocelyn Pedersen


n Western Oklahoma, CKenergy Electric Cooperative lines are buzzing with news, entertainment and music all because of an innovative and award-winning radio station called Wright Wradio. Heston Wright is president and his father, Harold Wright, is owner of


Wright Wradio, one of several radio stations under the Wright Broadcasting Systems umbrella. The pair has been in radio broadcasting since 1975 and back in 1991, Harold Wright purchased KWEY AM/FM, “The Coyote,” which broadcasts a country music format on 95.5 FM. “Since 1991 we’ve broadcast local radio. We stand behind our content,”


Heston Wright said, “meaning we broadcast live from the studios and we broadcast local sports, Southwestern Oklahoma State University (SWOSU) football and basketball and Weatherford High School football and basketball on 95.5 FM.” The company’s website states “Wright Wradio is on air, on site, on line and on demand,” and the demand is there because Wright Wradio connects the communities in its broadcast area including Weatherford, Elk City, Sayre, Clinton, Hinton and Cordell—basically the area from Hinton all the way to Shamrock, Texas. Not only do Wright Wradio stations provide local, state, national, headline and business news, live DJs broadcast church services, professional sports in- cluding NFL, NBA, MLB, NHL, golf, soccer and motosports as well as college football and basketball. As every Okie knows, in small Oklahoma towns, high school football is very important, so Wright Wradio also broadcasts high school games. As real community leaders, each station has a calendar chockfull of sporting events, community notices and obituaries along with a list of area restaurants by city. Heston Wright summed up the station’s service to the community when he


said, “People can get on their phones and look up national news, but if you’re wanting to know if little Susie hit a home run at the softball game, you’re going to hear it on Wright Wradio. Or if Clinton passes a .01 cent sales tax, you’re going to hear it here, too.” Wright Wradio does such a good job of connecting the communities it serves, it has earned several awards. The Oklahoma Association of Broadcasters named KWEY station of the year in 2008, and the non-metro station of the year in 2012. In 1993, Tony “Wradio” Wright won the Marconi Radio Award for personality of the year for his presence on KWOX-FM. Winning awards is a testament to Wright Wradio’s commitment to community. “The awards represent that our station does an outstanding job in local content, getting the word out with communities in Western Oklahoma be it sports, weather reports, local news that we broadcast, or local content the DJs talk about,” Wright said. “We’ve won several awards: best play-by-play for our sportscasts, best local newscast, multiple commercial awards and many more.”


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