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NEWS BSRIA reports global air conditioning recovery A


r ecently published BSRIA m arket intelligence study has shown that the global air


conditioning market is in recovery. Large markets, such as the US, are growing above the global average, w hile the Chinese market is gaining m omentum. European markets


c ontinue to be in recovery and will be c hallenged by political and legislative issues in 2018.


The market is diversifying, with small splits becoming more of a commodity product, which means high levels of competition, although o pportunities are opening for new distribution channels. There has been a greater interest in mini VRF and water-based solutions, and a drive towards offering more solutions and s mart products at the commercial e nd. One of the key challenges over t he next few years for global air conditioning is the new refrigerants e ntering the market place. While the global market saw an overall drop in sales in 2016, primarily due to the


impact of the slowdown in China, a recovery has been recorded in 2017 t hat was better than previously f orecasted. This was mainly due to a b oost in the Chinese market caused b y a hot summer and a focus on an u pgrading of air conditioning units, for example, with intelligent solutions such as Wi-Fi.


BSRIA expects the global year-end s ales to reach 137 million units and a value of just over USD 102 billion, w ith packaged products accounting for 85% by value.


The market is becoming very competitive and Chinese brands operating outside China, which have traditionally operated as OEM suppliers, are keen to develop their b rands. The downturn in sales in China in recent years has meant that the Chinese suppliers have


increasingly been looking for overseas opportunities to shift stock.


I n the USA, the mature market has experienced good growth boosted by hot summers, a positive economy


and construction activities. The Asia Pacific region continues to account for the largest share with 58% of global value. Europe is relatively smal l as a sales region, accounting for 7% by volume and 11% by value globally, and is only slowly recovering. A highly volatile market, global s ales by volume increased by 11% i n 2017, dependent on short term w eather patterns. The biggest increase was seen in Asia Pacific, with sales in Australia increasing significantly following a hot summer w hich was seen in all regions, not just t he eastern board.


T he global market for windows


dropped marginally in 2017, totalling around 11.8 million units. It is losing favour to high wall single splits. Bucking the downward trend in m arket volume was the USA, which saw an increase in volume by 3% to 7 .3 million units.


VRF continues to do well and is


expected to reach global sales of just under two million outdoor units in


2017, an increase of over 25% from 2016


Overall double digit growth is


expected to continue over the next few years, apart from in Europe which is now a fairly mature market. BSRIA is seeing a trend towards more mini V RF as well as some water-cooled VRF going into high-end residential applications, although the capital costs of water-cooled VRF are still v iewed as very high. In terms of o utdoor units, Europe accounts for j ust under 10% of global sales or 180,000 units. Turkey is the biggest market, followed by France, Italy and the UK.


China continues to dominate the global VRF market, accounting for 65% of volume sales, with units p opular in both the residential and commercial markets. In particular, mini VRF are expected to continue to s ee a positive growth rate in China as the middle classes are looking to replace conventional splits with mini VRF units.


How would you like your air today?


Swegon


The Ceiling Collection range of ceiling diffusers has been smartly designed to maintain a high level of performance that ensures optimum comfort for a building’s occupants and ease of access for installation and maintenance.


The range has been designed to be simple to install, simple to maintain and simple to replace, giving you the flexibility to decide how you would like your air.


air-diffusion.co.uk/ceiling-collection /c 11


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