DEMO VERSION


The theory of reasoned action


The theory of reasoned action aims to understand what influences an individual to act, even when they may or may not feel in control of that behaviour. This theory is based on how an individual’s intention to perform an action depends on their attitude.


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The theory of planned behaviour


The theory of planned behaviour was developed in response to the theory of reasoned action, taking into account behaviour, attitude and the control of factors surrounding the behaviour. This theory suggests that if an individual has no control over surrounding factors, they will be unlikely to adopt and maintain a chosen behaviour, regardless of whether they have a positive attitude.


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