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HOW WE OPERATE RESPONSIBLE BANKING WORKPLACE ENVIRONMENT COMMUNITY GOVERNANCE


Ensuring we maximize our impact


A message from Scott Mullin Vice-President, Community Relations, TD Bank Group


Our goal is to make not just a donation but also a real difference. That’s why we’ve been working closely with our partners to measure the impact our community investments are having, to ensure they are translating into value for both our business and society.


This isn’t about counting the dollars donated but, rather, drilling down to assess broader outcomes and impacts. What


are the social benefits being achieved? Are our community investments contributing to economic well-being?


Measuring return on community investment is a challenge – for both businesses and non- profits alike – because data collection is complex and there are so many factors that can affect community development outcomes. However, we are addressing this challenge in part by setting objectives and targets over which we have some control, such as the number of people we reach through TD-sponsored programs. You’ll see examples of this in the following pages.


Through our work with One Laptop Per Child, TD has helped donate learning tablets to Aboriginal literacy summer camps throughout Canada.


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