LIVE24SEVEN // Motoring, Sport & Entertainment WOR LD P R EMI E R E - NEW RANGE ROV E R V E LAR Velar unveiled at the Design


The Design Museum played host to the world premiere of the fourth member of the Range Rover family, the new Range Rover Velar.


Unveiled in spectacular style to a capacity audience, the Velar fills the space between the Range Rover Evoque and the Range Rover Sport. Pioneering, a true example of the power of British innovation, Velar launches with a suite of consumer technologies, working together to create an in-built technology butler. At its heart is an all-new, cutting-edge infotainment system called Touch Pro Duo.


IDubbed ‘Blade’ by development engineers due to its slender profile and clean surfaces, the innovation makes the in-car technology experience clearer, quicker and more enjoyable, enhancing every journey.


Land Rover Chief Design Officer, Gerry McGovern, said: “The new Range Rover Velar brings a new dimension of modernity to our brand while reinforcing our total commitment to design and engineering excellence.”


Refined for every occasion, for every terrain, Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.


Created from a clean sheet using Jaguar Land Rover’s Lightweight Aluminium Architecture, it is safer, stronger, cleaner and improves driving performance.


Velar continues Range Rover’s history of innovation, incorporating advanced technologies, compelling design and absolute attention to detail.


Peter Virk, Jaguar Land Rover’s Director of Connected Car & Future Technology said: “Two high definition 10-inch touchscreens are your window into the world. The connected infotainment system learns from you and anticipates your needs, serving you what you want, when you want it – but never intrudes letting you enjoy the drive, while it takes the stress out of daily life, like any good butler or digital personal assistant should.”


Advanced consumer technology is reflected in the use of trend setting materials. Unique in the segment, the Velar offers a sustainable, premium textile seat material as an alternative to leather. The Dapple Grey material was developed together with Kvadrat, Europe’s leading manufacturer of high-quality design textiles, and is complemented with Suedecloth inserts.


Pivotal to the contemporary design of Velar are the full Matrix-Laser LED headlights, the most slender ever to appear on a production Land Rover, the flush deployable door handles, and the Burnished Copper coloured detailing on the front bumper


Museum


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