MEMBER NEWS
The PKF Cooper Parry team receive their award from host John Culshaw
Innovative workspace wins award for PKF Cooper Parry
Midlands-based PKF Cooper Parry has scooped the Most Innovative Practice of the Year - Mid-tier Firm award for 2016 at The British Accountancy Awards. One of the fastest-growing accountancy firms in the UK, the firm beat off
the challenge from other national names to win the award, which was announced at a high-profile ceremony held at The Brewery, in London. The Most Innovative Practice of the Year award was introduced to
recognise the accountancy practice adopting the most unique and distinctive approach to its organisational structure and its approach to client service provision. A panel of 20 judges representing the very best of the profession were
tasked with assessing the firm’s services against three key criteria - culture, technology and measurable success impact – across a three-stage process. The judges were also on the look-out for the use of innovative
techniques, resources or technologies used to acquire and retain clients and develop professionalism within the firm. The judges described PKF Cooper Parry’s HQ as a ‘funky workspace, designed to empower people’ and said the firm is ‘always thinking of ways to be new and unlike anyone else’. They also commended the firm on showing how to achieve behavioural change across the business.
PKF Cooper Parry prides itself on its unique culture and over the past
few years has created an environment where people can have fun doing their best work. Its East Midlands headquarters has been designed to reflect the creativity and innovation of the whole business. The firm has created a fun workspace which is an extension of its values
and entrepreneurial culture. There are five feature rooms, each with a different setting and atmosphere. The Treehouse is filled with forest greenery and The Shack has a relaxed surf-club feel. Team members can also go to the Dream Room to discuss personal and career aspirations. Other innovations include flexible and home working, 727 email curfew,
unlimited fully-paid holiday and regular social events. Speaking of winning this new award, Ade Cheatham, CEO of PKF Cooper
Parry, said: “We’re a great example of how a business can break the mould by putting people at its core and we’re thrilled to have been recognised by our peers for our commitment to making a change. “Businesses should be prepared to create an enjoyable workplace where
people are empowered to truly make a difference. “We were up against some stiff competition, but have worked hard to
create a culture and philosophy based around providing fulfilling employment for people and creating an environment that people are proud to be part of.” added Ade.
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