FEATURE
SKILLS & TRAINING
personal The skill of
By MICHELLE TAYLOR, Career Development Consultant and founder of Ideas4Careers
Your most important asset is you. Personal branding shows you how to increase your value, both in terms of self-actualisation – becoming who you can be – and in terms of human capital – maximising the financial potential of your career. Today, there are new
ways to build a personal brand digitally through social media. Working on your personal brand will enable you to take
Michelle Taylor, founder of Ideas4Careers
control of your future. Personal branding is always based on authenticity and
showing yourself in the best, most relevant and most appealing way to a specific audience or potential employer. Professional career guidance can help you understand
how a potential employer might perceive you and your experiences and help you to develop ways of marketing your brand successfully.
branding
30 business network June 2016
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