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There are over 4,500 Fairtrade products available in the UK: from coff ee, tea and chocolate to beauty products, fl owers and gold. One in three bananas bought is Fairtrade, and British consumers choosing Fairtrade sugar sent more than £5 million in Fairtrade premium back to sugar cane smallholders last year. Choosing to buy food with the FAIRTRADE Mark really does make a huge diff erence to thousands of farmers, workers and their families.


What did you have for breakfast this morning? Maybe you enjoyed coff ee from Kenya , bananas from Colombia , cocoa from Côte d’Ivoire, tea from India, sugar from Malawi or juice from Brazilian oranges.


Millions of farmers and workers in developing countries work hard every day to grow the food we take for granted, but ironically they don’t always earn enough to feed their own families. In other words, they do not have food security. Fairtrade is about changing that. Its aim is to secure better prices, decent working conditions and fair terms of trade for farmers and workers.


By being paid a fair price, they can have more control over their lives and less worry about how they will feed their families. Fairtrade means many farmers and workers are able to fulfi l a basic human need – to put enough food on the table for the people they care about, all year round.


When you buy products with the FAIRTRADE Mark, it means that the Fairtrade ingredients they contain have been produced by small-scale farmer organisations or plantations that meet Fairtrade social, economic and environmental standards. These standards include protection of workers’ rights and the environment, payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in schools, transport, health care, sanitation, an improved environment and better business equipment and practices.


72 To advertise in thewire t. 07720 429 613 e. fi ona@thewireweb.co.uk


From 29 February until 13 March 2016 is Fairtrade Fortnight, during which ordinary people like you and me are encouraged to inspire a multitude of Fairtrade breakfasts in our communities – and wake others up to the challenges facing farmers and workers.


There are three simple steps to get involved: • •


• Organise your own Big Fairtrade Breakfast


Inspire others to host a breakfast (for example, in a school, workplace, town hall or individuals at home)


Register your breakfast on the Big Fairtrade Breakfast totaliser to make sure it gets counted.


You can fi nd everything you need at fairtrade.org. uk/breakfast.


No one person can do everything to tackle the injustices that exist in the world, but harnessing the power of a Fairtrade breakfast is something we can all do. So, sit down for breakfast and stand up for farmers!


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