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The Mint manufactures all the coins for Canada and for many countries around the world.


tribution and redistribution of coins across the country. It made sense to have a central location, and Winnipeg was a perfect fit.” Te Winnipeg facility officially opened at the corner of


Fermor Avenue and Lagimodiere Boulevard in 1976, hav- ing begun producing coins the previous year. Te new facil- ity meant the Ottawa plant could switch from producing circulation coins like pennies, nickels, dimes and quarters to collectors’ coins and medallions. Te collectors’ coins are available for purchase at the Winnipeg facility and at a retail store the Mint now has in Vancouver, but they are ultimately still made in the nation’s capital. Supporting the local economy


“Te Winnipeg facility has roughly 300 jobs in all sec-


tors,” said Roche. “Tey include manufacturing, engineering, research, material planning and various administration roles. “Well over 90 per cent of our staff is Manitoban, as we


feel it’s nice to have locals who know and appreciate the cul- ture here. It’s important that everybody fits in well, which is easier when they’re from the area. Sometimes we’re forced to fill some speciality roles externally, but the goal is always to fill the position locally when possible.” One way to ensure that your employees are the right peo-


ple for the job is to be involved with their education prior to hiring. “We have co-op programs with local post-secondary insti-


tutes, allowing us to mould and constantly evaluate the next generation coming into the industry,” said Roche. “We are partnered with the Universities of Manitoba and Winnipeg, as well as Red River College.” Adapting to the digital age


Roche insists that the Mint has nothing to worry about with the popularity of e-commerce, as people will always need coins.


thehubwinnipeg.com


“We are very aware of how digital payment has increased in popularity, but coinage remains the backbone of daily commerce. Tere has been minimal change in demand, while improvements in technology have decreased the cost. We are confident that coin demand will be steady for the foreseeable future. “We operate at 70 to 80 percent of our potential capacity, and our plating capacity increased significantly with our expansion two years ago.”


Expansion With changes to superficial finishes and electric signa-


tures, coins are becoming more secure than ever. Tis cuts down on counterfeit coins. A lot of work had to be done with the vending machine industry, which required a level of standardization amongst the machines to ensure that they could accept both the new and the old coins. With the need for new technology, the Mint decided to expand their Winnipeg facility. Te 70,000 square-foot plating facility expansion and the Hieu C. Truong Centre of Excellence for Research and Development allows the Mint to stay on the leading edge of minting, which ensures they can produce a highly secure coin at as low a cost as possible.


Te decision to upgrade monetization was made after a


throne speech in 2010, with the Royal Canadian Mint and the Bank of Canada each upgrading their currencies, as the Bank of Canada is in charge of bank notes for the country. Foreign business


Demand for coins at any given time fluctuates based on


local and international need, so while the Mint has served over 75 countries since opening the Winnipeg facility in 1976, the number being served at any given time is less. Te Mint currently has the objective of producing 15 per- cent of the global market share by the year 2020.


Winter 2015 • 17


Photo by Doug Little Photography.


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