PRODUCT News New generation digital cast films
Avery Dennison is adding to its Digital Cast Films range with a new MPI™ 1104 Cast Films Series. These high performance ma- terials are designed to meet growing de- mand for quick-change graphics and messaging for vehicle and architectural so- lutions. According to Renae Kulis, global senior
director Graphics of Avery Dennison Materi- als Europe: “Avery Dennison MPI 1104 Cast Films opens up vibrant and creative possi- bilities; with outstanding print performance; fast application speeds; and the premium end results that come with Easy Apply™ ad- hesive technology.” Daniel Martinez van der Lem, an appli-
cator from Stick it, in the Netherlands, said: “This material printed superbly; the colours were bolder, deeper and better! Lower initial tack was a big bonus, because we were able to go back and lift the vinyl, then re-apply it easily. It saved a lot of time, and there is no doubt that wrap speed and ease of applica- tion are better with MPI 1104.” 'Outstanding printability', with consis-
tently high image ‘pop’, is seen across all print platforms; UV, solvent, eco-solvent and latex inks. The films give more vibrant colours and an outstanding gloss level, helped by a grey adhesive for optimal opac- ity, says the company.
Easy Apply™ technology means a faster application time. 3D conformability allows applicators to
Application times for the MPI 1104 are typically up to 10 per cent shorter than simi- lar competitor products and up to 15 per cent shorter with MPI 1104 Easy Apply. The spe- cial Easy Apply™ technology allows incision- free and primer-free application on deep corrugations.
cover many different 3D shapes and curves across demanding fleet graphics, cus- tomised private vehicles and architectural solutions.
graphics.averydennison.eu.
High performance cast films from Avery Dennison.
8 Sign Update ISSUE 160 NOVEMBER/DECEMBER 2015
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