PRODUCT Choice AG/CAD helps company grow by 20 per cent
Starting a print business can be a daunting prospect, but for Glenn Wrigley wanting to move from city life to the Cornish coast was all the incentive that was needed. Seven years after re-locating to start Print-2-Media, Glen is 'reaping the rewards' of his decision with the help of a DYSS X7-1624C digital cutting machine from AG/CAD. He started his business with a single
Roland XC540 printer and just one cus- tomer. With much experience and a contact list from previous employment, he started by producing outdoor signage for agricultural events in the South West. This soon in- creased from signage for organisers of 'events in fields' to the show exhibitors. The rapidly expanding company has since ac- quired a series of Fuji, Roland and HP large format printers with a maximum print capac- ity of 1.5 by 3m. Glen said: "The business grew organi-
cally, but our location was somewhat restric- tive to our growth ambitions. We employed a web designer and now over 60 per cent of our business is conducted on-line via our website. This has transformed our business and only 20 per cent of our work is for the local market with 80 per cent of our work being distributed nationally to trade cus- tomers and re-sellers. The diversity of our printers enables us to print on all types of media, producing everything from stickers and posters through to PoS and shop sig- nage."
The growth and increasing diversity of
work at four employee Print-2-Media re- sulted in a surge in production of foamex, Di- bond and acrylic signage, which the company had difficulty cutting by hand. Whilst its vinyl cutting machine was suitable for posters and stickers, the company needed a more robust solution.
Glenn Wrigley with New DYSS X7 Cutting Table.
So they reviewed the CNC cutting table mar- ket. A full review of the various vendors re- sulted in the purchase of a DYSS X7-1642C with K-Cut vision system and KASEMAKE software from AG/CAD in February 2015. The results have been 'astonishing'. With online business and the increas-
ing diversity, Print-2-Media was either sub- contracting the cutting work out to another company with a router, or they were turning work away. The investment in the DYSS X7 has immediately eliminated the subcontract- ing costs, shortened lead-times and im- proved product quality. Glen said: "We wanted to move into
selling PoS products on-line and we couldn't cut precision shapes or forms into our sub- strates. And we couldn't cut Di-bond and acrylic at all, so we knew we were limited by our cutting capability. The DYSS has imme- diately brought 20 per cent growth to our business as we no longer turn work away. For example, we are currently pro- ducing mobile Di-bond photo booths for weddings for a cus- tomer in London, which would have previously been impossible. We are also cutting batches of 50 to 300 A4 foamex signs frequently; manual cutting would have been too time consuming." Whilst the benefits and
Multi Tool head on DYSS Locating Cutting Tool Position.
impact of the DYSS are obvious, there were aspects of the machine that made Print-2-Media choose the AG/CAD-supplied machine over its competitors. Glen said: "AG/CAD were very receptive to our needs and instantly appeared knowledgeable and helpful. The features of the machine make it the best offering on the market when combined with the excep- tional service and support we have
34 Sign Update ISSUE 160 NOVEMBER/DECEMBER 2015
received. Now, we wouldn't look anywhere else if we needed another machine in the future.
"We informed AG/CAD that we wanted
to cut everything from Di-bond and acrylic through to the production of our own corru- gated card boxes to distribute our products. AG/CAD suggested the three tool station 'Super Head' with the capacity to accommo- date routing, knife, creasing and kiss cut tools that would automatically be selected without manually changing over the tools. This enables us to use the router to create 'location holes' for the K-Cut Vision system if required. We can also use the knife and creasing tools for producing our corrugated boxes. The K-Cut registration system is outstanding and will pick up any pre-defined point and orientate the job according to the datum points, which we now print on all our jobs. This ensures every job is 100 per cent accurate and free from operator error." Glen said: "We looked at other ma-
chines and the build quality and rigidity of the DYSS really stood out for us. We instantly identified it as a high-quality machine. But the KASEMAKE software was the defin- ing selling point for us. This software is de- veloped in-house by AG/CAD so they can fine tune it to our exact needs and keep us updated and fully supported." To produce signage for agricultural
events, Print-2-Media has been making 'ex- cellent' use of the in3D environment model- ling software feature within KASEMAKE. What this has given Print-2-Media is the abil- ity to mock-up exhibition stands for cus- tomers. By generating a full, live 3D model of a stand concept using this powerful soft- ware, the customer can be sent previews of their proposed design as photo-realistic im- ages or even a walk-through video, all prior to ordering the actual project.
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