DIGITAL PRINT MEDIA
According to Andrew Simmons, Sales Di- rector at Soyang Europe, there has been a significant increase in the use of digital print media in hospitality applications. “Looking at the exhibition and hospital-
ity sectors in particular, we’re seeing a big market for both indoor and outdoor promo- tional media that has grown significantly over
Intercoat PVC self-adhesive print, available from Soyang.
the past two years,” he says. “There’s so much more choice now for sign makers with materials for wallcoverings and flooring media, so the possibilities are open-ended.” Simmons also notes that Soyang has
seen vast growth in textiles, which are being used for interior design, exhibition graphics and retail point of sale. They consequently stock products suitable for these and other common signage applications, as well as substrates that are suitable for short-term promotional graphics and for more perma- nent installations that last from three to five years.
One key benefit of digitally printed tex- Intercoat rolls at the factory.
tiles is ease of portability, as sign makers don’t have to worry about using boards to
“Most print companies would be able to use products such as our So Magic wallcovering range and move into markets like hospitality and tourism straight away, because they are fairly straightforward applications”
cover large areas and can instead use something that can fit into a frame system and be folded for transport. This is particu- larly beneficial for retail installations, as graphics can be applied easily by store workers ensuring quick turn- around for promotional campaigns and low labour costs as fitters are not required on site. “The simpler it is to swap out graphics,” says Simmons, “the more opportunity there is to reprint new messages, which of course is a great way of driving print business too.” Soyang Europe scours the world to
come up with new products and pres- ent them to sign makers. “Most print companies would be able to use products such as our So Magic wall- covering range and move into mar- kets like hospitality and tourism straight away, because they are fairly straightforward applications,” says Simmons. “Installing wallcovering is as simple as it is at home and with our products printable on solvent, latex and UV machines, there’s a great chance a sign maker will al- ready have the technology to pro- duce a whole new revenue stream.”
Floor graphics created with G Floor from Soyang. 66 Sign Update ISSUE 160 NOVEMBER/DECEMBER 2015
www.soyang.co.uk
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