Absen 'flying high' with digital airport signage
Absen LED panels are to be found in an ever increasing number of locations, thanks to the opening of a European base in 2013. The latest venue to benefit from Absen's technol- ogy are three major Norwegian airports. Described by Absen European Manag-
ing Director, Ruben Rengel, as "one of the most accomplished digital signage solutions in a European Airport to date," the three large-scale Airport screens in Stavanger, Bergen and Trondheim 'cement the relation- ship' between Absen and Clear Channel Norway (CCN). CCN are the leading Scan- dinavian out-of-home advertising company, who have already chosen Absen solutions for several installations in Norway. Using Absen's AI03 3.9mm pixel pitch
panels, a 57 square metre screen was re- cently installed in the luggage arrival hall in Stavanger airport (Sola) on the west coast. Another 20 square metre screen was de- ployed in Bergen (Flesland) in the departure lounge. While a seven square metre screen was fitted in the luggage arrival zone in Trondheim airport, Værnes. Content on each screen is run by a computer and a special graphic card with four DVI outputs. "The Stavanger installation was a wish
from CCN to install a high resolution, high impact screen for the end user, in an attempt to satisfy and attract high profile advertisers," says Ruben. "The 57 square metre screen not only gives a great opportunity for adver- tisers to get their message across; it serves as a fantastic reference for CCN expertise in providing state of the art digital signage so- lutions." Although CCN has contracts with seven airports in Norway for digital signage
Attracting attention in Vaernes.
solutions, LCD has traditionally been the panel of choice for the installers. Until CCN discovered the potential of Absen's LED pan- els. "Image quality on the screen is un- doubtedly one of the best we've seen in the world," says Jonas Michael, Head of Digital Development and Operations at Clear Chan- nel Norway. "We have tested a lot of brands and we
realised that Absen had one of the best qual- ity LED panels on the market at a price that is competitive. So the decision to deploy LED screens of various sizes for these air- port projects was a no brainer."
As several car manufacturers and oil
industry companies had already lined up to advertise on the large 57sqm screen in Sta- vanger Airport, the pressure was on CCN to find a panel of the highest quality within its budget constraints. Just as important for CCN, was reliabil-
ity. One of the methods with which Absen has enabled CCN to enjoy such peace of mind is by developing a SNMP (single net- work management protocol) monitoring so- lution. The monitoring protocol, which counts 3,500 digital assets in Norway (switches routers, internet connectors, panels, screens), gives information about LED panel failure, heat emission, and other statistics that are then sent to the CCN remote moni- toring server. "The Absen LED panels are not just
well performing, they offer reliability as stan- dard; and we can prove it with Absen's SNMP system," says Michael. "Because we can see that the failure rate of the LED pan- els are extremely low, its makes CCN even more confident in investing in the Absen brand. The SNMP is a great example of Absen's capacity to listen to feedback and come back with even better solutions. To be able to count on such a level of performance and reliability gives us peace of mind." Michael said: "Our customers are
delighted to have the opportunity to advertise on such high quality screens. And from our perspective, we've got full confidence in Absen for presales and after installation support. This really is a fruitful partnership and, we're very pleased to have such a good supplier."
The digital screen in Flesland. ISSUE 160 NOVEMBER/DECEMBER 2015 Sign Update 57
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