PRODUCT Choice
Access360 supports demand for bespoke interiors with a new HP Latex 370
Access360, an exhibition, experiential mar- keting and interiors company, has replaced its old solvent printer with a new HP Latex 370 from City and West End Solutions. The company says that the HP gives
them triple the production capacity of the old machine. And thanks to the 'booming' de- mand for bespoke wallpapers and other in- teriors solutions, the business is already there to fill that capacity. Access360’s main focus is on interior
decoration for large corporates, supplying in- dividual companies and chains across the UK and Europe. “Our work includes window manifesta-
tions and digital wallpapers, and when our work volume in those areas started increasing week on week, we needed to invest in a new fast and reliable printer to meet that growing demand,” says Director Dave Pimlott. “I spoke to Graham De Kock at CWE
Solutions because I’ve known him for many years and knew that I could talk to him in technical language about the print solution we were looking for; the way we wanted to print, the speed, size of output and so on. “He asked if we had considered latex,
and it was clear that the HP Latex 370 ticked all the boxes for us as regards speed and re- liability. It’s unusual to find something that re- ally does everything that you want it to. “Latex printing is a plus for environ-
mental reasons for both us and our clients, and a lot of the old issues of material compatibilities for latex seemed to have been ironed out. “The excellent price of the machine
also allowed us to invest in a specialist Onyx Thrive RIP, giving us more control over the image output and colour. With its versatility, power and the ability to control all of its func- tions this RIP does everything you could con- ceivably want it to. But the greatest advantage for the work we do is its speed.
“The smooth and speedy process
of dealing with CWE from initial conversation and purchase to installation and training was excellent, as we could hit the
ground running with no down time.” “With our old RIP a typical bespoke
wallpaper would probably take around 20 minutes to process; with the Onyx it only takes a couple of minutes.”
Access360 Director Dave Pimlott says that the HP Latex 370 gives the company triple the production capacity of their old machine.
The speed of Onyx RIP is backed up by
the print speed and reliability of the HP Latex 370 itself. And Dave says that since the printer was installed in July, they’ve seen 100 per cent reliability with no colour issues or spoilage. He said: “In the past we would have is-
sues on a daily basis such as colour incon- sistencies between panels, but we’ve had no such problems with the new HP. You don’t realise how much time you’re losing even if it’s just one panel here and there, and how much that affects your bottom line, but with its improved speed and reliability the HP has triple the production capacity of our old sol- vent printer. “The quality of the print is also as im-
pressive as the speed of output. The HP Latex 370 is perfect as it produces a top quality, robust output and is great at matching colours with incredible accuracy on pantones. “The smooth and speedy process of
36 Sign Update ISSUE 160 NOVEMBER/DECEMBER 2015
dealing with CWE from initial conversation and purchase to installation and training was excellent, as we could hit the ground running with no down time.” Commercial Director at CWE Solu-
tions, Graham De Kock said: “The 64 inch, six colour HP Latex 370 keeps running costs low, and allows for both unattended printing and the ability to change cartridges while printing. “At up to 1200 dpi it uses water-based
inks to produce sharp, consistent, repeatable image quality with high-efficiency curing; and can print onto traditional signage substrates like vinyl and banners to temporary textiles, canvas and wallpapers. The quality is main- tained at high speed, and output is instantly dry, with the scratch resistance benefits of the third generation of latex inks."
www.cwesolutions.co.uk www.access360.co.uk
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