PRODUCT Choice Summa loving!
Since its launch in January 2012 James Gib- bins’ company,
exhibitionstands.co.uk, which trades as Stand4, has been steadily grow- ing.
The company provides a wide range of
exhibition stands and display solutions. James said: “What we aim to do every time is put ourselves in our customers’ shoes. What kind of service would we expect if it was us making the purchase? Then we sim- plify the ordering and purchasing process.” He said: “An exhibition stand is impor-
tant. It has to represent our customers in the public eye and that’s quite a responsibility for the stand manufacturer. We listen and ad- vise if necessary, and our portfolio includes options ranging from pop-ups and roll-ups to portable displays, pop-up shops and sales booths. We also make full, bespoke exhibi- tion units on a hire or sale basis. We have units for indoor, outdoor and forecourt.”
Exhibitionstands.co.uk was originally
built by sub-contracting work out to select graphics providers around the region, but as demand grew that was no longer a viable option. James said: “We had previously used
the skills of sub-contract business partners, but that manufacturing model could only work within certain parameters. As demand has grown we have increased our in-house
facilities to help us speed delivery; and en- sure the finished product always meets our strict quality standards.” In August 2015 the workshops got a
delivery of a Summa F1612 Pro flatbed cutter from CWE Solutions Ltd, a reseller for Summa’s UK distributor, ArtSystems. James said: “We needed high quality cutting and creasing across a broad portfolio of materials, and the only way to meet that need was to bring the facility in-house in an affordable way. “We had seen the Summa in action and
we knew it provided really great specifica- tions for the money. It has already proven its worth, especially with regards to the in- creasing number of bespoke projects we are handling.”
Exhibitionstands.co.uk often has to
demonstrate real flexibility with its cus- tomers, largely because it doesn’t deal with any specific industry sector. James said: “One day we might be working with Bulmers Cider and the next with blu, the e-cigarette manufacturer. It is this kind of variety that is driving the increase in bespoke stand and pop-up shop manufac- ture, and is one of the reasons we needed the Summa F1612. As a result of our invest- ment we have tightened turnaround times and quality control.”
A Bulmers exhibition stand. The company also has the facility to be
a graphic and print provider, including large format printing, laminating and finishing, graphic design and print-ready artwork. It is also involved with 3D design and animation. He said: “The Summa is our latest ac-
quisition and thanks to it we will continue to grow our customer base and range of exhi- bition stand solutions. It will be interesting to see where we shall be in a year’s time.”
www.exhibitionstands.co.uk www.cwesolutions.co.uk
Expansion has seen organic growth and investment in equipment such as a Summa F1612. 42 Sign Update ISSUE 160 NOVEMBER/DECEMBER 2015
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