PROJECT News
Octink helps London’s Air Ambulance with new fundraising campaign
Octink recently worked with London’s Air Ambulance to transform its headquarters near Bank, as it campaigns for Londoners to donate towards a second emergency med- ical helicopter for the city. Designed by Octink’s in-house creative
team, the eye-catching graphics adorn the shop front style windows. They feature a call to action specifically arranged to attract the attention of the numerous passers-by, and create as much impact as possible. The graphics are printed on Contra Vision® see through material, which creates a vibrant ad- vertisement from the outside but enables the people inside the office to see out and main- tain privacy.
We were delighted to be able to help London’s Air Ambulance with their
life-saving efforts and hope that the stand-out graphics encourage people to use their mobile devices to donate.
The eye catching graphics were designed to attract attention to this good cause. “We have an incredible footfall of peo-
ple walking past our office daily; people heading to work, shoppers and visitors to the Sky Garden. We felt that by using our win- dow space more effectively it would help to raise awareness of our charity; the life-sav- ing work we carry out and how people can support us,” says Charlotte Smith, Develop- ment Marketing Manager.
She said: “It’s been great working with
Octink on the project, their advice and expe- rience of creating impactful visuals on inno- vative materials has enabled us to produce something with a real wow-factor. And we re- ally appreciate their support by providing the work at a much reduced rate to help us with the campaign.” Mike Freely, Managing Director at
Octink, said: “We were delighted to be able to help London’s Air Ambulance with their life-saving efforts and hope that the stand- out graphics encourage people to use their mobile devices to donate.” In its largest ever fundraising drive,
London’s Air Ambulance is hoping to raise £6 million, of which £2 million is still needed, to acquire and sustain a second helicopter and extend its daylight flying hours for five years. The charity is urging the 10 million people who live, work and holiday in the capital to donate at yourhelicopter.london or text HELICOPTER to 70800 to donate £5. The window graphics will be updated
by Octink as the campaign progresses, which you can also follow at #YourHeli- copter.
www.octink.com
The art work was printed onto see through material, so people working inside could see out without losing privacy.
54 Sign Update ISSUE 160 NOVEMBER/DECEMBER 2015
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