Glasgow Business . 25
www.glasgowchamberofcommerce.com
It begins with spoting opportunities either
to create a business in the first place or doing so aſter taking a step back to review the current position of your organisation. Te key is to be bold in your assessment and
not just extend the existing products and services or the existing areas you operate in to the next obvious place. Look wider and think bigger and don’t just
go for the ‘lowest hanging fruit’ – for the easiest or most obvious targets. Te bigger steps to the more challenging opportunities could lead to greater success.
2. DON’T BE RISK AVERSE
Your approach should be to be risk aware but not risk averse. While it is true that no prizes are won
by throwing yourself headlong into an opportunity that you haven’t considered carefully, the reality is that being timid can oſten result in lost opportunities. Being bolder could potentially help you gain much greater results.
3. INVEST IN YOURSELF
Put your money where your mouth is – invest in yourself and your business in order to seize fully the opportunities you have identified. Boldness in spoting an opportunity and
deciding to go for it should not be let down by investing too litle in the means to deliver it.
”While it is true that no prizes are won by throwing yourself headlong into an opportunity that you haven’t considered carefully, the reality is that being timid can often result in lost opportunities. Being bolder could potentially help you gain much greater results”
4. DEVELOP BOLD PROPOSITIONS
Develop bold product or service offerings to make your business stand out in the marketplace. Your business will appear as ‘just one of many’
unless there is a clear way of differentiating yourself.
Tink of the companies you most admire – are they not businesses that stand out in their sectors?
5. GIVE CLEAR LEADERSHIP
Ensure you give bold, clear leadership to your colleagues and employees on the justification for change and development of the business. Success is fundamentally linked to the people in the business so make sure you take them with you. At a Glasgow Talk in September (full report
next issue), Will Whitehorn, a leading non- executive director and former leader in Virgin, said he thought internal communication was more important than external communication.
7. IDENTIFY BOLD AND DEMANDING TARGETS
Give yourself bold and demanding targets to meet. But it is key not to set targets that are beyond what can be achieved.
8. EVALUATE AND CELEBRATE
Make sure you measure and evaluate every element of activity and celebrate the successes
Continues on next page> > 6. DEVELOP EFFECTIVE COMMUNICATIONS
Develop clear communications that are effective in positioning your business positively in your target markets. Clear and consistent communication of what
your business is and what it offers will help keep you in front of prospective clients and customers and those who have already bought from you and may do so on a wider basis.
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