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SHOW REVIEW


Compass Ceramic Pools had an impressive display but were one of only a handful of pool related companies exhibiting


UK POOL & SPA EXPO, NEC, BIRMINGHAM


Numbers Down But Quality Up At UK Pool & Spa Expo


Taking place just a week before SPATEX, we report on the third year of the UK Pool & Spa Expo held at the NEC in Birmingham By Jon Wadeson


T


he UK Pool & Spa Expo returned to the NEC between 22 and 24 January for it’s third successive outing. This year’s event was held in hall 10 and visitors to the Birmingham venue were able to see wet leisure products and services from just over 50 companies. Despite being a pool and spa show, the previous event seemed to favour a more hot tub and spa offering and this year, the mix of exhibitors meant that theme was even more apparent. Alps Spas, Allseas Spas, Artesian Spas, L.A Spas, Marquis, Passion Spas, Vita Spa and Wellis were all well known brands returning to the show, whilst Elite Spas, Softub UK and Villeroy & Boch all made their show debuts. Add in further hot tub brands such as Portcril, Thermal Spas, Superior Spas and Vlemmix (Sunspa) plus other hot tub related companies and you can see that the show very much leant towards that sector of the industry. Something that was possibly no bad thing for the pool and sauna related


companies that did exhibit as it meant less competition, especially in the absence of the industries big distributors.


Across the three day event though, the number of visitors seemed a little quiet. Which is a shame as a number of the exhibitors had provided some great stands with products to match.


According to the organisers, the UK Pool & Spa Expo welcomed some 1,155 visitors through the doors, which represented a significant drop on the previous year and which backed up the thoughts of many who were there, however they also said there was an improvement on the exhibitor to visitor ratio and that they were raising the standard even higher on the quality of customer service provided. In addition, as an international event, the organisers were proud to welcome buyers from over 30 overseas countries. “We had a great show this year, we pride ourselves on the quality of our visitors as we work hard for our exhibitors all year round


The team from On-site Pool Linings exhibited at the 2015 event with their Delifol solution


to attract the valued customers they are searching for,” said Lauren King, Marketing Manager of the event, who added: “Our exhibitors reported some of the highest sales numbers they have ever achieved at a show. Heatstar created a first by confirming an on site unit order, Elite spas sold over 30 units on their stand, Portrait Pools reported excellent figures and Vita Spas spoke about the high quality of the leads generated at UK Pool & Spa Expo.


“All in all, a great success for this growing event and the team are excited to return to the NEC next year and deliver their unprecedented levels of customer care, quality visitors and year on year increase on floor space.” With the timing of the show having moved


over the past three years, the fourth edition of the show will go ahead at the NEC in 2016, but the dates are currently under review. “We are talking to our customers and we want to make sure that we get the right time for them


Plastica were at the show displaying


their PureSpa product, a new variable speed controller for pumps and more


50 April 2015 SPN


In addition to exhibiting a range of hot tubs, Marquis used the show to launch their ATV (Aquatic Training Vessels) range spa to the UK market


www.swimmingpoolnews.co.uk


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