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Pumping life


into the heart of the city


SOUTHLAND VOLKWAGEN Congratulates


Bill wishes to thank the endless customer Bill Woolmer loyalty that has helped


him achieve top sales for 2014 as well the continued support from Management, Sales and Service. Bill will continue to offer all his past, present and future customers the Best Sales Experience possible. Visit Bill today and experience the Service beyond the Sale.


1-888-216-8814 1450 Strachan Rd. SE Medicine Hat, AB


www.southlandvw.com 42 2015 REPORT ON SOUTHEAST ALBERTA 403.488.3972 41189980•03/31/15


W TIM KALINOWSKI


hat is a city? A city aspires to be more than what it is. A city dreams itself into existence


and whispers its way down back alleys and along busy streets. A city has a soul of its own—a character built up over generations founded on the desires and hopes of its citizens. And the heart of the city, the place which reflects its truest self, is its downtown core.


“Downtowns don’t disappear,” says Les Schwabe, chair of the Medicine Hat City Centre Development Agency. “They might get lost for a little while but I think we are well on our way to seeing downtown Medicine Hat turning the corner.”


Over the last five years of frenetic activity the City of Medicine Hat, the CCDA and numerous private stakeholders have been fighting to reinvigourate Medicine Hat’s downtown. They have made strides, they have had successes, and they have run up against a few brick walls, but Wayne Smith, CCDA executive director, says new hubs have finally begun to emerge to enhance the vibrancy of Medicine Hat’s downtown life.


“We have a real good momentum going here on property and people moving into the downtown core,” confirms Smith. “We have a great coffee/culture clique going on down here right now. That is primarily during the day but they are starting to go a little further into the evening. We have six great coffee shops in the downtown core. We have good restaurants and bars. We have the Esplanade.”


Both Smith and Schwabe feel more such hubs are needed, but true downtown


development means attracting more professionals and more residents. In short, greater density. It also means answering a fundamental question: What is Medicine Hat? What do we want our city to be?


“Most other places when they are redoing their downtowns over the years have had to go answer that question right up front,” says Schwabe. “Is it a place we want people to come to? Is it part of our tourism destination aspect? If we are going to show off Medicine Hat, what are we showing off here?”


“The whole dynamic of what a downtown is has changed,” agrees Smith. “The real question is how you draw people into the downtown in a way that will benefit everybody? Downtown is the place to be in a city. People want to go downtown.”


Keith Crush, business development officer for the City of Medicine Hat, says, ultimately, the city’s downtown will be what the people who live and work there decide to make of it. And that will be directly reflected in how much time, effort, capital and energy downtown dwellers and business owners are willing to invest in that vision.


“There are very brave souls out there, and very brave entrepreneurs, who are prepared to take personal risk and invest their time, their money and their patience to see an evolution in the downtown and make something happen,” says Crush. “Physically and through development permits being filed we see the changes that are happening. These are tangible and we can observe them, but there is also the anecdotal side as we see people in the community talking about what’s happening in the downtown.”


The government’s job, says Crush, is to empower its citizens’ aspirations. To


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