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sign that identifies it as a Hero Shirt is a logo on the inside of the back collar.
Local resident Jace Anderson, pictured in 2014, has founded Hero Shirt, the fi rst ever child rescue t-shirt company.
“We all have that one fantastic T-shirt or two in the drawer that ends up at the top of the drawer all the time because we love to wear it,” said Anderson. “We wanted Hero Shirt to be that shirt for us.”
Anderson says he has sold the shirts across Canada, from the islands of British Columbia to Nova Scotia, and even as far as Laguna Beach, Calif.
DIFFERENCE one T-shirt at a time
MAKING A one T-shirt at a time B CHARLES LEFEBVRE uy a T-shirt. Save the world.
In 2013, Jace Anderson founded Hero Shirt, described as the first-ever child rescue T-shirt company. Gross proceeds from the first sales period went to helping organizations aimed at ending sex trafficking worldwide.
Anderson says the idea for Hero Shirt
began following a social media conference in Calgary, with him and friends discussing the possibility of repurposing a consumer product to make a positive impact and generate
36 money for a good cause, such as child rescue.
“Child rescue was important to all of us in the conversation in the context of what we were exploring,” he said. “I suppose part of that would be, myself, as the father of a couple of young boys, but what we wanted to do was find another way for our friends and contacts and the greater population in North America to support or invest in child rescue by repurposing their purchase of something as simple as a T-shirt.”
The shirts are made in North America out of 100 per cent organic cotton. There is no silk-screened logo to help ensure more money can be donated for the cause. The only
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SUBMITTED PHOTO JACE ANDERSON A pair of workers from Maiti Nepal work at a border crossing in Kathmandu. Workers board vehicles at crossings to interview vehicle passengers and determine if children in vehicles are in danger of being exploited.
Those interested in Hero Shirt sign up for a subscription of four T-shirts, which are delivered roughly every three months. The subscription cost is $140, which works out to roughly $35/shirt. From the $35, $10 from the shirt is donated to front-line rescue efforts. The remaining amount goes toward paying the costs of making the shirt, paying postage and business expenses, including a plane ticket to Nepal.
Anderson says he has sold more than 250 shirts since Hero Shirt began, including both individual sales and subscriptions.
The first organization Anderson chose to help out was Maiti Nepal, which was formed in Kathmandu in 1993 to help rescue girls and women in the region from trafficking, domestic violence, child prostitution and child labour. The centre provides rehabilitation for women, and also provides care for patients who have contracted HIV/ AIDS. The organization’s founder, Anuradha Koirala, was recognized in 2010 with the CNN Hero of the Year Award and the organization has rescued and rehabilitated more than 12,000 women and girls.
Anderson said he began researching organizations in the field of Child Rescue and Maiti Nepal was the one name that kept coming up.
“We hadn’t decided we were going to support work in Nepal, that wasn’t the plan, but when we started to dive in to what Maiti Nepal does and what they’re able to accomplish with the volunteer base and the revenue they
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