DIGITAL MARKETING
AUGMENTED REALITY: THE FUTURE OF VISUAL SEARCH If computer vision and hardware innovations are the what in this equation, augmented reality is the how. What we need next is the why. Go and have a look at the state of the augmented reality industry yourself. Hampered by awkward and insufficient, often custom built technology, poor bandwidth, data charges, and most importantly – cohesive content, true visual search is yet to be achieved. We need meaning for these experiences. We need them to be organised in a way that is both beautiful and useful. What does this mean for search? So what we need now is an information
retrieval system that can help us to contextualise, give meaning, and respond to the Internet of Things. What will provide this lens to the brave new world? Social interaction in digital, primarily through social media and ‘folkson- omies’ or taxonomies (classifications) of information we provide Coupled with behavioural data our mobile devices broadcast (on a second-by-second basis - what you do, where you are, what you buy are all tracked) Bio-feedback Advances in computer vision Or, as one of the luminaries of search,
Mike Grehan said on information retrieval and Google recently: “You are the black box.”
Do you have any views to share?
www.propertydrum.com/articles/augmented0612
The dominance of desktop systems in the search arena is rapidly drawing to a close. Their lack of portability, of context-awareness, reducing them to ‘dumb’ WWW terminals useful only in office environments. We’re on the cusp of a new world
order where handheld devices and wearables will become the primary discovery and information retrieval mechanism. By 2020 between 50 and 500 billion objects will be networked. Current search taxonomy will fail and, arguably, is failing already. A sleeker, smarter, more natural
search interface will be required – one that enables you to touch, swipe, drag, gesticulate, talk and interact with the data in the world around you. Augmented Reality will provide that interface.” HOWARD OGDEN FOUNDER: AUGMENTREALITY AND MOBILISTAR
36 JUNE 2012 PROPERTYdrum
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