DIGITAL MARKETING
PARTTWO
Augmented Reality T
his article explores the emerging technology market and what it means for the future of your property marketing. While
augmented reality solutions are still custom-made solutions, we are a short way away from using images to trigger rich digital content experiences for property marketing. Let’s take some time to dream for a bit and understand the hype.
YOUR MOTHER’S FACE When you’re born, you cannot see your mother’s face. Two months; that’s how long you spend learning to see. Though born with all the components needed for vision – your eyes and your brain – you do not see clearly. Arguably, you also don’t know what you’re ‘seeing’.
34 JUNE 2012 PROPERTYdrum
Tracy Falke, PROPERTYdrum’s resident social media expert, says Augmented Reality will soon be part of your world.
…Though the optics of the eye are mature, infants still can’t see as well as adults because brain areas responsible for vision are still immature. To use the camera analogy, the reason that infants’ vision is blurry is because of the ‘fi lm’, not the lens. The retina (the fi lm of the eye), in addition to other visual parts of the brain, is incompletely developed in infants.” THE SMITH-KETTLEWELL EYE RESEARCH INSTITUTE WHAT CAN MY BABY SEE
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