AWARD WINNING STRATEGIES
Michael Day, Managing Director at Integra Property Services knows all about winning; his business clients – all agencies just like yours, have won 60 awards between them in the last three years. How? By careful planning, effective marketing and first class performance. All followed by regular review and the confidence to review and amend strategies where needed. A very interesting presentation that certainly sparked some thoughts of ‘we could do
better and be great too!’ The verdict: Success doesn’t just happen, you have to plan, work and deliver.
BRILLIANT BRANDING
What are you wearing today? Is your frontage attractive. Do people flock to your door? This panel session looked at the importance of having the right image – from creating it to living up to it. Discussing the interesting image of Foxtons, where it has placed them in the
THE TWITTERATI
The Twitter zone was buzzing leading up to the PROPERTYdrum event, during the day many delegates were tweeting their thoughts to the world and afterwards there was a massive chorus of approval! Our thanks to everyone who came, saw and tweeted!
A selection of Twitter comment: @Trainer Clare: Really enjoyed meeting
so many friends and meeting new people too. Thank you @PROPERTYdrum for a lovely day & evening @AstleySharpe: Great day at @
PROPERTYdrum conference yesterday. Good to meet, chat, discuss and debate. @FCCParagon: @PropertyDrum – Well done on the conference & the awards yesterday. Brilliant day and evening! @tylerestates: Great talk by @integraps at #pdc2012 also good to meet @ davidleeestates @PROPERTYdrum @zoopla: Congratulations to @
integraps – our Lucky Door winner at the @propertydrum Conference today > Thank You – I’m Chuffed! @mrstevehilton: Real buzz here at @
PROPERTYdrum Conference. Looking forward to David Dalby from @RICSnews on importance of right type of survey. @theme_is: @integraps emphasises
importance of a great website at @ PROPERTYdrum #pdc2012 conference! Totally agree! Great talk Michael. @movinpatchings: @propertydrum
conference very interesting particularly social media elements, some great insight from @Tracy_Falke @cooper_adams: @Propertydrum conference, learning lots!
public perception; whether ‘established in 1743 was a marketing coup or a disastrous implication that you lived on your laurels in an ark; and how you get your staff, not to mention your potential clients, to buy into
your vision. The verdict: There’s no single solution, you have to decide on your market and develop
the brand accordingly. The Panel: Julia Wild, Managing Director, Iconic Brand Agency Ltd.; Peter Rollings, Chief Executive Marsh & Parsons; Dan Channer, Commercial Director, Finders Keepers.
SURVEYS AND SALES
David Dalby is Director of the Residential Professional Group at RICS. As a Chartered Surveyor, David has seen any number of problems and resolutions involving the survey of a prospective purchase. It’s an emotive process, the seller wants to sell, the buyer wants to buy,
22 JUNE 2012 PROPERTYdrum
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